Charles Durham

Trained and developed sales personnel to boost dealership performance.

Work close with the factory to insure we are compliant with all programs and achievements.

• Monitored team performance, aligning efforts with dealership objectives to enhance overall results.
• Set monthly expectations for team members to drive accountability and focus.
• Conducted regular performance reviews, providing constructive feedback for improvement.
• Guide management and supervisory staff, fostering collaboration to improve operational efficiency.
• Mitigated business risks through close collaboration with staff and performance assessments.
• Implemented employee recognition programs, driving motivation and engagement towards achieving organizational goals.

• Oversaw dealership operations, enhancing management of sales and service departments.
• Established and managed lead providers and advertising campaigns to maximize profit margins.
• Managed desk deals, appraised vehicles, and facilitated bank relationships.
• Set up and monitored performance metrics for Business Development Center (BDC) to drive accountability.
• Conducted regular meetings to align team objectives and operational goals.
• Interacted with customers on the floor, closing sales effectively.
• Managed dealership websites including Dealer.com, Dealertrack, and Cars.com.
• Utilized platforms such as V-Auto, Reynolds & Reynolds, CDK, Tekion, VinSolutions, Dealer on, Car Gurus, D2C2, and Many more to keep lead count Up and manage Inventory.

• Ran over 60% warranty penetration, fostering strong relationships with lenders to secure timely funding.
• Possessed extensive knowledge of laws and compliance in the automotive industry.
• Prioritized dealership protection as a fundamental objective.
• Achieved the Prebul Eagle award four times in one year, ranking among top 11 finance managers.
• Completed JM&A Finance School to enhance financial expertise.
• Certified by KPA to ensure compliance and operational excellence.
• Maintained Kia Elite certification for eight consecutive years, reflecting commitment to high-performance standards.

• Managed finance and insurance processes for vehicle sales at Edd Kirby Chevrolet.
• Developed training programs for new and existing employees in the F&I department.
• Processed vehicle financing applications and ensured accuracy of documentation before submitting them to lenders.
• Ran Slasher sales and set up marketing campaigns for them