THURMAN WILLIAMS
Atlanta,GA
Summary
- Owned $670M+ annual revenue portfolio leading National and Strategic Accounts, delivering sustained revenue growth across enterprise partner portfolios for a Fortune 100 organization.
- Led and developed a 19-person, geographically dispersed sales organization, spanning strategic account management, business development, and partner engagement.
- Negotiated and secured $26M+ in incremental partner and intermediary investment, aligning executive stakeholders, multi-entity operators, and senior leadership around long-term commercial outcomes.
- Elevated enterprise partnerships from transactional to strategic, establishing executive governance models, joint business plans, and long-range growth strategies.
- Recognized executive leader in commercial and digital transformation, influencing cross-functional teams and representing the business in investor- and partner-facing forums.
Overview
10
10
years of professional experience
Work History
Board Member
Micro Life Institute
05.2023 - Current
- Providing strategic guidance on commercialization, growth strategy, and scalable partnership models supporting affordable housing initiatives.
Board Contributor and Senior Consultancy Coach
3DE by Junior Achievement
05.2023 - Current
- Advising teams through real-world business problem solving, evaluation, and executive presentation forums.
Executive Mentor
21st Century Leaders
05.2023 - Current
- Focused on leadership development, professional readiness, and long-term career growth for self-motivated, students inspired to lead.
Executive Speaking
CPG Firm
02.2025 - 02.2026
- Executive speaking engagements at Danone, delivering leadership and career-development talks including “Personal IPO,” “Navigating the Career Market,” and “Career Readiness,” focused on executive presence, talent mobility, and future-ready leadership.
Vice President, Target Sales & Corporate Partnerships
The Coca-Cola Company
01.2021 - 01.2023
Global beverage manufacturer | ~$37B revenue
- Executive owner of a $670M+ National Strategic Account portfolio, accountable for revenue performance, pricing strategy, investment governance, and long-term growth planning.
- Led and coached a 19-person, cross-functional sales organization, responsible for account management, strategic planning, and partner engagement across a complex enterprise ecosystem.
- Negotiated complex, multi-party agreements across 38+ operating entities, securing $14M in incremental investment while ensuring contract compliance and strategic alignment.
- Established executive-to-executive governance structures, including CEO-to-CEO engagement models and joint business planning frameworks.
- Partnered with Marketing, Revenue Management, Analytics, Operations, Contact Center, and Field Sales teams to deliver integrated, partner-centric outcomes.
Vice President, Retail Digital Commerce – North America
The Coca-Cola Company
01.2019 - 01.2021
- Delivered +146% year-over-year revenue growth, +2.1% category share growth, and +30% enterprise digital growth through data-driven portfolio management.
- Built and scaled strategic partnerships with Uber, DoorDash, Instacart, GoPuff, and emerging platforms, generating $3M+ incremental revenue.
- Secured $12M in incremental investment funding by aligning leadership around ROI-backed business cases.
- Represented the organization in executive, investor, and partner-facing forums, including Coca-Cola’s first Digital Commerce Investor Day.
Director, eCommerce Omni-Channel & Business Development
The Coca-Cola Company
01.2016 - 01.2019
- Led commercialization and expansion of omni-channel and emerging partnership models across national retail and platform partners.
- Developed strategic roadmaps, pilot programs, and go-to-market strategies accelerating enterprise digital capability.
Education
Bachelor of Business Administration (BBA) - Business Administration
Middle Tennessee State University
Executive Coach Certification - undefined
Center for Executive Coaching
Certification in Digital Strategy Marketing - undefined
Georgetown University
What Is Generative AI? - undefined
LinkedIn Learning
Negotiation Development Program - undefined
The Gap Partnership
Skills
- Strategic & National Account Leadership
- Strategic Partnerships
- Revenue Ownership & Portfolio Performance
- P&L & Budget Oversight
- Contract Negotiation & Compliance
- Incentives & ROI Management
- Sales Team Leadership & Coaching
- Executive Partner Engagement
- Cross-Functional Collaboration
- CRM & Analytics (Salesforce)
Affiliations
- Micro Life Institute
- Junior Achievement
- 3DE by JA
- 21st Century Leaders
- Pi Sigma Epsilon — National Alumni Association
Timeline
Executive Speaking
CPG Firm
02.2025 - 02.2026
Board Member
Micro Life Institute
05.2023 - Current
Board Contributor and Senior Consultancy Coach
3DE by Junior Achievement
05.2023 - Current
Executive Mentor
21st Century Leaders
05.2023 - Current
Vice President, Target Sales & Corporate Partnerships
The Coca-Cola Company
01.2021 - 01.2023
Vice President, Retail Digital Commerce – North America
The Coca-Cola Company
01.2019 - 01.2021
Director, eCommerce Omni-Channel & Business Development
The Coca-Cola Company
01.2016 - 01.2019
Executive Coach Certification - undefined
Center for Executive Coaching
Certification in Digital Strategy Marketing - undefined
Georgetown University
What Is Generative AI? - undefined
LinkedIn Learning
Negotiation Development Program - undefined
The Gap Partnership
Bachelor of Business Administration (BBA) - Business Administration
Middle Tennessee State University
Additional Relevant Experience
- Coca-Cola Refreshments | The Dial Corporation | The Quaker Oats Company
- Director of National Sales,
- Director of Commercialization & Strategy
- National Account Executive
- Key Account Manager
- District Sales Manager
- District Merchandising Manager
- Sales Representative