Tiffany Moreno

• Collaborated with regional health systems and local oncology providers to promote and expand the adoption of hereditary cancer testing services.
• Partnered with Clinical Oncology Specialists to drive testing adoption, ensuring smooth integration and follow-through.
• Identified and capitalized on new growth opportunities by targeting untapped markets and niche segments, contributing to revenue growth.
• Monitored and analyzed weekly and monthly performance metrics to evaluate progress against sales targets and strategic objectives.
• Attended industry events and conferences to foster relationships with potential clients and industry stakeholders.
• Contributed to the development of comprehensive sales plans tailored to key markets, enhancing focus and maximizing impact.
• Conducted competitor analysis to understand market dynamics, identify strengths and weaknesses, and refine strategy for competitive advantage.

Key Contributions:

Exceeded Q4 2024 target by 102%.

• Responsible for building/maintaining relationships with key accounts.
• Led sales initiatives for hereditary genetic testing services, driving revenue growth through targeted client engagement and effective communication of the value proposition.
• Launched (2/2022) PCM, Personalized Cancer Monitoring, ctDNA/MRD tumor-informed liquid biopsy test designed for the detection of somatic mutations. This test offered the ability to perform risk stratification, response assessment to treatment and detection of cancer recurrence.
• Territory included Texas Medical Center and surrounding independent and regional oncology centers such as MD Anderson Cancer Center, Baylor College of Medicine, Memorial Hermann, Houston Methodist Hospital.
• Develop and maintain key customer relationships with target audiences; assist in developing business solutions that are mutually beneficial.
• Maintain high level of product and market knowledge as well as manage individual territory activities ensuring return on investment spends.
• Participate in cross-functional teams that support all customer-facing roles within assigned region.
• Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
• Visited customer locations to evaluate requirements, demonstrate product offerings, and propose strategic solutions for diverse needs.
• Engaged clients in informational program discussions and presentations by providing value-added education and product benefits to grow product volume.

Key Contributions:

Generated 5.4 million dollars in revenue in FY23

Circle of Excellence- Ranked #7 out of top 10% of sales in 2022.

90% goal attainment for ‘20

106% goal attainment for ‘21

105% goal attainment for ‘22

98% goal attainment for ‘23

• Directly responsible for developing and implementing standardization for Physician Relations Department, supervision of 7 Physician Liaisons, 2 Program Manager's activities, which involve field operations and physician educational activities
• Responsible for coordinating exhibits at local and national medical society conferences, distribution of printed educational materials, faculty scope of care and specialized programs and services available at MD Anderson
• Responsible for developing 'quality' office visit criteria, collateral materials in accordance with MD Anderson brand standards, development of reporting data and metric dashboards as well as creation and managing department compensation structure program
• Developed performance and outcome measures to assist referral impact on return on investment for physician liaison programs.

Key Contributions:

Grew physician referrals by 9% over FY17

Grew patient referrals to all Houston Area Locations increased by 9% over

FY17

Increased new referring providers by 14% in FY18 for all TMC home centers

Increased new referring providers by 20% in FY18 for Houston Area

Locations.

• Business Development position that focuses on creating partnerships with community physicians, hospitals and academic centers to generate downstream revenue to all MD Anderson facilities and increase visibility of specialty programs for practitioners as well as patients through face-to-face consultative relationships
• Territory included Texas Medical Center and Austin and Corpus Christi, Texas with annual quota of 5% growth year over year
• Directly responsible for managing working relationships with faculty and staff in key clinical care centers, as well as clinical/non-clinical divisions and departments to explain and interpret relevant physician referral activity and feedback
• Responsible for faculty development activities designed to assist new physicians in establishing their practice at MD Anderson.

Key Contributions:

Individually responsible for 200% increase in new patient referrals to

Skull Base Tumor program within 6 months.

Selected as Physician Liaison ambassador international project

Development opportunity with MD Anderson Madrid, Spain.

Trained and mentored 3 Referral Development Specialists.

• Managed territory consisting of 130+ physicians, including pediatricians, dermatologists, and general practitioners
• Communicated product-knowledge to physicians in strong, positive, concise, and approachable manner
• Created trusting, respectful, profitable relationships with physicians, nurse practitioners, nurses, and office staff
• Visited customer locations to evaluate requirements, demonstrate product offerings, and propose strategic solutions for diverse needs
• Identified opportunities and developed business cases to introduce new products and features while learning marketing segmentation processes and optimizing product segmentation for positioning, product bundling, and pricing.
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• Pharmaceutical Sales position selling Mobic, Micardis, Aggrenox, Combivent, Atrovent, Spiriva, and Flomax to Primary Care Physicians, Neurologists, Orthopedic surgeons, Pulmonologists, Urologists, and various other specialties
• Goal attainment was based upon individual performance for each product and for each physician targeted
• Responsible for developing long-term associations as well as cultivate loyalty among targeted physicians and key staff members in designated territory through office in-service programs, round-table discussions, speaker programs, and routine office visits
• Territory included Texas Medical Center, Humble, Kingwood, Cleveland, and Livingston, Baytown, and La Port, Texas.

Key Contributions:

2002 Finished #1 and Winner of the President's Club Award.

2002 Representative of the Year Award.

2002 Finished #1 in total Presidents Club Rankings.

2001 Winner of the President's Club Award.

• Acquired, managed, and maintained new and active accounts. Expanded new business opportunities through prospecting techniques, including scheduled appointments, telemarketing and cold calling.

Key Contributions:

Exceeded monthly sales quota by 120% from July 1999 through April 2000. Trained new sales representatives.

Honed skills through continuing education.

Participated in sales training and skills development workshops.