Tiffany Smith
Lakeland ,FL
Summary
Proactive Business Development Director with expertise in developing, deploying and strengthening marketing plans. Analytical approach to revamping marketing plans to meet dynamic needs. Superior ability to direct creative efforts and brand engagement to achieve client targets.
Overview
21
21
years of professional experience
Work History
Business Development Manager
Consulate Health Care
05.2004 - 11.2024
- Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
- Collected data and performed customer needs analysis.
- Represented company and promoted products at conferences and lunch meetings with outside vendors.
- Create and execute business plan supporting achievement of established quotas.
- Developed new business by networking with prospects and valuable Vendors, Hospitalist Physicians, case managers, and social workers.
- Created reports and presentations detailing business development activities.
- Collaborated with sales and marketing departments to support business objectives and client acquisition.
- Reached out to potential customers via telephone, email and in-person inquiries.
- Devised effective marketing, sales and other promotional initiatives.
Certified Nursing Assistant
Consulate Health Care
05.2004 - Current
- Assisted with feeding and monitored intake to help patients achieve nutritional objectives.
- Oversaw and maintained patients' rooms, group living areas and nurse stations.
- Cared for clients with diagnoses such as respiratory failure, diabetes, Parkinson's disease and muscular dystrophy.
- Delivered individualized patient care by recording vital signs, documenting observations, administering treatments and evaluating patient needs.
- Assisted patients with mobility needs, including moving to and from beds, organizing wheelchairs and preparing assistive devices.
- Promoted good oral and personal hygiene by aiding patients with shaving, bathing and teeth brushing.
- Answered call lights and supported patient comfort and safety by adjusting bed rails and equipment.
- Provided care to patients throughout lifespan with consideration of aging processes, human development stages and culture.
Staffing Coordinator
Consulate Health Care
05.2004 - Current
- Managed applicant tracking system (ATS) database by entering, updating and maintaining candidate contact details, resumes and supporting documentation.
- Created qualification guidelines and requirements for individual positions, including systematic rating process to identify and measure appropriate candidates against established criteria.
- Performed urinalysis testing to discourage illegal drugs use in company.
- Interviewed, hired and mentored new personnel and oversaw all staffing operations.
- Developed and facilitated all new-hire orientations.
- Pre-screened resumes prior to sending to corporate hiring managers for consideration.
- Created working schedules and maintained PPD guidelines.
Director of Marketing and Business Development
Aston Health
07.2021 - 09.2023
- Increased brand awareness by developing and implementing comprehensive marketing strategies.
- Spearheaded product launches, ensuring successful entry into new markets and territories.
- Managed cross-functional teams for streamlined project execution and optimal results.
- Championed customer-centric approaches to obtain census growth. Physician development, community engagement, and hospital access.
Vice President of Business Development
Aston Health
09.2023 - Current
- Negotiated contracts with key clients, securing long-term commitments and favorable terms for the company.
- Optimized sales processes to improve efficiency and close rates on deals.
- Established robust pipelines of potential clients through effective networking initiatives.
- Formulated custom solutions for clients based on their unique requirements, resulting in enhanced satisfaction levels.
- Managed cross-functional teams, ensuring alignment with organizational goals and objectives.
- Implemented data-driven approaches to optimize lead generation efforts, resulting in higher conversion rates.
- Strengthened company brand through targeted marketing campaigns and public relations initiatives.
- Delivered high-quality administrative support and management, planning and policy assistance to board members.
- Achieved ambitious sales targets year over year by implementing innovative tactics that outperformed competitors in the market space.
- Delivered engaging presentations at industry events, showcasing company offerings and building brand awareness.
- Mentored and coached a high-performing team, fostering professional growth and promoting collaboration.
Education
High School Diploma -
Haines City Senior High School
Haines City, FL05.2004
Skills
- Revenue Generation
- Sales expertise
- Vendor management
- Market understanding
- Marketing
- Networking strength
- Account management
- Verbal and written communication
- Research
- Systems and software programs
- Relationship building and rapport
- Key decision making
- Business development and planning
- Operations
- Goal-setting
- Product and service sales
- Forecasting ability
- Prospect targeting
- Strategic planning
- Staff Management
- Relationship building and management
- Goals and performance
Timeline
Vice President of Business Development
Aston Health
09.2023 - Current
Director of Marketing and Business Development
Aston Health
07.2021 - 09.2023
Business Development Manager
Consulate Health Care
05.2004 - 11.2024
Certified Nursing Assistant
Consulate Health Care
05.2004 - Current
Staffing Coordinator
Consulate Health Care
05.2004 - Current
High School Diploma -
Haines City Senior High School
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