TIFFANY M. PEREZ
Miami,FL
Summary
Skilled Business Development leader offering over 15 years of experience in leading operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.
Overview
17
17
years of professional experience
Work History
Account Executive
Modern Luxury
09.2020 - Current
- Direct strategic planning, budgeting, competitive analysis, media relations, public relations and trade area marketing
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
- Lead market and revenue growth by driving brand awareness, consumer consideration, retention, and distribution
- Develop and implement integrated marketing strategies to align client's brand objectives with content, spearhead brand management initiatives and conduct market research and competitive analysis
- Partner with and build relationships with digital marketing and media relations teams on strategic brand positioning and distribution of targeted content marketing campaigns
- Established long-lasting relationships with key decision-makers within client organizations, solidifying the company''s reputation as a trusted partner in their respective industries.
- Extensive experience with sophisticated sales planning and execution.
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
Business Development Manager
Travelzoo
07.2019 - 07.2020
- Implemented new business development and marketing strategies within major tourism boards, airlines, tour operators, and cruise companies, which resulted in an increase of sales revenue by 30% through the acquisition of new agencies in the marketplace
- Led strategic selling in alignment with compliance and internal partner business requirements
- Developed and executed a growth strategy, adapting plans and priorities to address operational requirements
- Established relationships with key decision-makers, third-party media, and Public Relations agencies to promote growth and retention for clients
- Led the development and delivery of annual marketing plans and budgets aligning with client strategic priorities and revenue goals
- Directed the complete collaborative development process of internal marketing campaigns to ensure objectives were fully met and implemented.
Senior Account Executive
iHeart Media
02.2017 - 07.2019
- Prospected and developed key partnerships with coveted businesses and brands in the Miami area through outreach across vendor categories, travel, spa, restaurant, fitness, retail, entertainment, and events
- Ranked as Gilt's 'Top Contributor for 2015' with the highest sales for MasterCard Priceless partnership
- Sold new business and cultivated existing partnerships by managing a large account list, curating personalized sales proposals, and negotiating all terms of contracts based on specific budgets and requirements
- Communicated effectively with the Account Management team and leadership in the New York Headquarters.
Business Development Manager
Gilt.com
01.2013 - 01.2017
- Built and maintained a loyal client base through the coordination of and participation in promotional activities to market products and services
- Designed and curated marketing campaigns, sales strategies, proposals, sales literature, media kits, sales contracts, and offers that catered to the targeted demographic and increased subscribers from 6,000 to 15,000
- Developed marketing, email, and direct-mail campaigns that effectively saturated the target market.
Sales and Marketing Manager
The Miami Herald
06.2011 - 06.2013
- Created, implemented, executed, and monitored sales and marketing campaigns for local companies
- Directed the sales process including cold calling, follow-ups, and customer relationship maintenance
- Managed all advertising campaigns for clients to include developing creative marketing solutions, planning social media strategies, and executing a following for clients
- Prepared, developed, and pitched sponsorship packages that attracted loyal national accounts.
Multi-Media Executive
Miami New Times
07.2009 - 06.2011
- Oversaw the marketing, promotional, and advertising processes to include liaising contracts, selecting advertising media and/or promotional products with clients, preparing promotional material to increase sales, and suggesting advertising channels
- Prepared budgets and submitted estimates for program costs as part of campaign plan development
- Directed, motivated, and monitored the mobilization of a campaign team to advance campaign goals.
Campaign Manager
WBFS/CBS Television Stations Group
09.2007 - 07.2009
- Oversaw the marketing, promotional, and advertising processes to include liaising contracts, selecting advertising media and/or promotional products with clients, preparing promotional material to increase sales, and suggesting advertising channels
- Prepared budgets and submitted estimates for program costs as part of campaign plan development
- Directed, motivated, and monitored the mobilization of a campaign team to advance campaign goals.
Education
Bachelor of Science in Broadcast Journalism & Psychology -
University of Miami
Miami, FL01.2005
Skills
- Client Relationship Building
- Account Management
- Relationship building and management
- Pipeline Management
- Written and verbal communication
- Customer Service
- Strategic selling
- New business opportunities
- CRM software expertise
- Customer Relations
Languages
Spanish
Native or Bilingual
Timeline
Account Executive
Modern Luxury
09.2020 - Current
Business Development Manager
Travelzoo
07.2019 - 07.2020
Senior Account Executive
iHeart Media
02.2017 - 07.2019
Business Development Manager
Gilt.com
01.2013 - 01.2017
Sales and Marketing Manager
The Miami Herald
06.2011 - 06.2013
Multi-Media Executive
Miami New Times
07.2009 - 06.2011
Campaign Manager
WBFS/CBS Television Stations Group
09.2007 - 07.2009
Bachelor of Science in Broadcast Journalism & Psychology -
University of Miami
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