Strategic thinking Sales and Marketing professional focused on execution and results. Skill set includes ability to combine creativity, business and financial acumen with a strong sense of ethics. Experience and success with budgeting, forecasting, pricing, and multi brand portfolios. Excels in new product programming and development. Excellent communication skills with an emphasis on training other team members.
Overview
20
20
years of professional experience
Work History
Senior Market Manager
Pernod-Ricard USA
All Southern California
02.2008 - Current
Delivers 50MM net profit dollars to Independent off premise channel bottom line
Forecasts depletion and revenue targets in line with AOP
Creates dynamic sales plans and KPI's complimentary to quarterly and annual goals
Designs and creates best in class custom tracking, targeting and recapping reports
Manages dedicated team of portfolio specific business development managers
In charge of distributor management at the channel VP, RVP and Division Manager level
Strong budget creation and compliance ability
Southwest Regional Sales Manager
Partida Tequila, LLC
Multi State - California/Nevada
08.2006 - 02.2008
Distributor Management (3 Distributors) all pricing and programming.
Managed all channels: Broad market, On & Off Premise, Chains, Clubs & Regional Accounts.
Created and managed specific brand initiatives and developed custom POS and bartender tools to drive depletions.
Hired and managed a team of four bartender brand ambassadors
Increased portfolio depletions by 1,200% in year one
District Manager
Vincor USA
San Diego CA/Riverside/Desert Cities
08.2003 - 08.2006
Contributed several branding, marketing and other strategic initiatives to develop and grow the now famous “Toasted Head” wine brand.
Responsible for managing and training nine On & Off Premise Distributor Managers and their teams, including eight key account managers and ninety five sales people.
Communicate and program Vincor’s goals, priorities and expectations to distributor management.
Assist and work with distributor sales reps in the field.
Cultivate and maintain key on & off premise accounts.
Develop & execute multiple brand growth depletion goals and incentives.
Created & implemented several reporting and tracking systems that were adopted throughout the entire Vincor USA Western region.
Successfully exceeded all Vincor USA yearly goals during entire employment.
Surpassed all of the first year’s goals in less than six months on the job.
Managed National Accounts channel statewide with distributor.