I have extensive experience in marketing as well as new business development. I have a focused nature and am driven to succeed. I am a believer in building a customer focused team.
Marketing professional with proven ability to drive impactful campaigns and enhance brand visibility. Skilled in strategic planning, digital marketing, and data analysis, with strong focus on team collaboration and flexibility. Known for achieving results and adapting to changing market needs, bringing creativity and leadership to every project.
Overview
36
36
years of professional experience
Work History
Director of Marketing
Smartplank Hardwood Flooring
01.2016 - Current
Company Overview: Manufacturer of hardwood flooring
Related digital technology development
Created a new and innovative method of selling hardwood flooring
Developed an electronic in floor data logger that measures humidity and temperature values from beneath
Developed a network of manufacturing partners to aid in competitive production
Responsible for all elements of business development
Built a strong team focused on customer delight
Creatively designed marketing tools and product launches
Established competitive price structures
Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
Conducted market research to inform decision-making and ensure alignment with target audiences'' needs and preferences.
Negotiated favorable contracts with vendors and agencies, reducing costs while maintaining high-quality results.
Created content and promotional materials to drive engagement and conversions.
President
F & C Flooring Distributors
01.1997 - 01.2016
Company Overview: Wholesaler of hardwood flooring and related products
Start up business successfully established and developed to 10 million in annual sales within 5 states
Conceived and developed successful programs suited for our primary markets
Hired and trained outside sales team for success
Sales Manager
Jaeckle Wholesale
01.1989 - 01.1997
Company Overview: Wholesaler of flooring products
Built a successful sales team from ground zero
Established Jaeckle as a reliable and trusted B2B resource that still thrives today
Education
Evangel University
12.1979
Skills
Content strategy
Partnership development
Marketing analytics
Creative direction
Communications expertise
Branding
Strategic planning
Campaign management
Market penetration
Sales
B2B marketing
Timeline
Director of Marketing
Smartplank Hardwood Flooring
01.2016 - Current
President
F & C Flooring Distributors
01.1997 - 01.2016
Sales Manager
Jaeckle Wholesale
01.1989 - 01.1997
Evangel University
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