Tim Wagner
Lexington,Kentucky
Summary
A seasoned Sales Management and Advertising Sales Professional with proven leadership skills and recognized achievements in sales revenue growth, sales goal achievements, strategic planning, and relationship management. A career that provides more than 25 years of managerial experience, coaching and motivating sales teams to achieve and surpass their sales goals as well as the expertise and passion for stellar inventory management and developing new business revenue programs. Other skills include media planning, media buying, social media, marketing and public relations.
Overview
43
43
years of professional experience
Work History
General Sales Manager
WTVQ-TV
03.2013 - 03.2026
- Responsible for the overall sales revenue growth of a two-station and digital sales model that includes daily inventory management, new Local Direct business development and revenue growth for broadcast television and digital revenues for ABC 36, MyKY Television and Chart Local Media Services.
Senior Marketing Consultant
FOX 56 WDKY-TV
01.2011 - 01.2013
- Senior Marketing Consultant responsible for producing Two Million dollars in television, digital and promotional advertising sales revenue.
Sales and Marketing Manager
Brand Synergy Advertising
Lexington, KY
01.2009 - 01.2011
- Established and developed Brand Synergy, an in-house advertising agency representing Fayette Heating & Air, H2O Maestro Plumbing and Energy Masters.
- Planned and executed the placement of over $500,000 in local marketing strategies, including radio, television, direct mail, and digital marketing.
- Generated over $7 Million in residential replacement revenue as Sales Manager for Fayette Heating & Air, H2O Maestro Plumbing and Energy Masters.
Vice President/General Sales Manager
Gray Television
01.1998 - 01.2009
- Served as Vice President/General Sales Manager at WVLT-TV Knoxville, Local Sales Manager at WKYT-TV and CWKYT-TV and performed as Senior Marketing Consultant at WKYT-TV & CWKYT-TV Lexington.
- Generated record-setting $1.2 MILLION dollars in New Business combined revenue for WKYT-TV & CWKYT-TV through the implementation of the Effective Advertising Seminars system.
- Developed, implemented, and maintained sales pricing model for CWKYT, resulting in an average of $50,000 monthly advertising revenue.
- Grew overall station advertising revenues 127% while Vice President/General Sales Manager at WVLT-TV during five-year career in Knoxville.
- Increased WVLT-TV local sports revenue 100%, by implementing new sales pricing system for local inventory in CBS Sports & SEC Sports Network games.
- Provided outstanding maintenance, pricing and sellout levels execution of daily, weekly, monthly, and quarterly sales inventory for WVLT-TV, WKYT-TV, and CWKYT-TV.
- Established, implemented, and managed all aspects of Sales for UPN Knoxville.
- Established digital marketing inventory pricing, and inventory management system for WVLT-TV.
Vice President and General Sales Manager
The Village Companies/Jacor Radio
Lexington, KY
01.1983 - 01.1998
- Served as Vice President and General Sales Manager for Twelve years.
- Performed a record setting ten-year consecutive, 7% per year sales revenue increase, generating over $7 Million dollars in annual advertising revenues.
- Captured 24% of annual local radio revenue with only a 13 Share of Audience at WKQQ-FM.
Education
B.A. - Radio/Television & Journalism
Morehead State University
Morehead, KYSkills
- Extremely proficient in Excel, Microsoft Word, OSi Traffic, Wide Orbit Media Sales and Wide Orbit Traffic programs
Timeline
General Sales Manager
WTVQ-TV
03.2013 - 03.2026
Senior Marketing Consultant
FOX 56 WDKY-TV
01.2011 - 01.2013
Sales and Marketing Manager
Brand Synergy Advertising
01.2009 - 01.2011
Vice President/General Sales Manager
Gray Television
01.1998 - 01.2009
Vice President and General Sales Manager
The Village Companies/Jacor Radio
01.1983 - 01.1998
B.A. - Radio/Television & Journalism
Morehead State University