Results-driven sales leader with an impressive track record at Rakuten Marketing, realizing 117% of annual sales objectives. Proficient in contract negotiation and client relationship management, driving notable revenue increases. Commended for formulating inventive sales strategies and nurturing collaboration to obtain critical enterprise contracts, enhancing customer interaction and market presence.
Overview
17
17
years of professional experience
Work History
Sr Director of Sales
Rakuten Marketing
SLC
01.2020 - Current
Achieved 117% of annual sales goal in 2024, ranking among top four global representatives.
Secured largest contract of the year, despite quota tracking changes excluding this opportunity.
Exclusively obtained Influencer contracts following introduction of solution in 2023.
Key wins included 1800 Contacts, Olaplex, Kevin Murphy, Greenworks Tools, True Religion, and Kitsch.
Promoted diverse advertising solutions including Affiliate, Programmatic Display, Social, Influencer, and Paid Search.
Sales and Marketing Consultant/Short-Term Opportunities
Sales and Marketing Consultant
Mapleton
01.2019 - Current
Increased client revenue by over $6 million in 2020 through targeted strategies.
Secured long-term agreements including monthly retainers and performance-based commissions.
Managed comprehensive sales processes from prospecting to negotiation and contracting.
Developed effective sales strategies while collaborating across functions to close new business.
Utilized sales tools such as LeadIQ, Salesloft, SFDC, and Sales Navigator for optimization.
Identified potential clients through strategic prospecting and referrals to expand business portfolio.
Worked with notable employers including Utah Fabrication, Tekko Inc, and Propello Media.
Curated messaging and go-to-market strategies for brands to enhance sales processes.
VP Sales, East
Wooly
Lehi
02.2019 - 09.2019
Achieved 115% of year-to-date sales goal through effective strategies.
Developed comprehensive sales process and impactful pitch deck to drive results.
Influenced pricing strategy to optimize revenue for SaaS and service models.
Sold SaaS and service offerings, enhancing brand engagement with detailed customer profiles.
Enterprise Account Executive
MediaForge - Rakuten Marketing
Chicago
02.2012 - 02.2019
Achieved top performance in quota attainment for three consecutive years from 2016 to 2018.
Managed largest portfolio within Rakuten Marketing, driving significant revenue growth.
Led team of five Account Managers and support staff to enhance client satisfaction.
Ranked among top sales performers at MediaForge, contributing to acquisition by Rakuten in 2013.
Sold and managed five of Rakuten’s ten largest clients, consistently exceeding budget targets.
Secured key enterprise wins with Ashley Furniture, Staples CA, Colony Brands, Saucony, Polaris, and Education Affiliates.
Relocated to Chicago in June 2014 to establish a new omni-channel field role.
Integrated multiple Rakuten products to engage both new and existing customers effectively.
Replacement Specialist
Pella Windows and Doors
Draper
03.2008 - 03.2011
Achieved over 112% of performance goals consistently.
Maintained lowest error rate in region, minimizing costs through precise order management and installation oversight.
Education
Some College (No Degree) -
Utah Valley University
Orem, UT
Skills
Sales strategy
Contract negotiation
Sales forecasting
Client relationship management
Business development
Market analysis
Digital marketing
Customer engagement
Charismatic leader
Industry knowledge
Negotiation
Problem-solving
Teamwork
Verbal and written communication
Problem-solving aptitude
Accomplishments
Multi-Year President/CEO Club Winner
Highest Hours of Service
Lowest Attrition
Timeline
Sr Director of Sales
Rakuten Marketing
01.2020 - Current
VP Sales, East
Wooly
02.2019 - 09.2019
Sales and Marketing Consultant/Short-Term Opportunities
Chief Information Security and Privacy Officer at Rakuten India & Rakuten Symphony IndiaChief Information Security and Privacy Officer at Rakuten India & Rakuten Symphony India