Tina Queen
Tulsa,OK
Summary
Throughout my career, I have demonstrated a commitment to excellence and innovation in spa management. My tenure as a Spa Director equipped me with critical insights into strategic planning, operational efficiency, and team leadership.
My extensive background in all facets of spa management and development, including budget management, staffing, and service excellence, has prepared me to navigate the challenges and opportunities within the dynamic spa industry.
I am a driven Spa Manager focused on increasing customer base and revenue. Successful at taking luxury spa organizations to a new level of efficiency and profitability.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Spa Director
Lafusion Massage and Spa
07.2023 - Current
- Spearheaded the development and execution of strategic operational procedures, significantly enhancing service efficiency and client satisfaction
- Expertly managed a diverse team, fostering a culture of excellence and continuous improvement through effective leadership and training
- Implemented Zenoti booking software, streamlining appointment scheduling and improving client booking experience
- Led the initiative to research and deploy a cutting-edge website platform aimed at enhancing operational efficiency, increased booking potential and client satisfaction
- Conducted in-depth training sessions for new and existing employees, enhancing their skills and knowledge in spa services and customer relations
- Oversaw payroll, budgeting, and financial management, ensuring accurate and timely processing
- Mastered social media management, increasing brand visibility and engagement across various platforms
- Developed and maintained strong client relationships, leading to increased loyalty and repeat business
- Played a pivotal role in operational improvements, contributing to the spa's growth and success
- Specialized in sugaring hair removal techniques, delivering exceptional results and client satisfaction.
Regional Director
Sugar Plum
04.2016 - 07.2024
- Managed and oversaw six locations, ensuring consistent operations across all sites
- Developed and implemented marketing strategies to increase brand awareness and drive sales
- Developed inventory management systems that were implemented company wide
- Led the procurement process for high-quality, cost-effective furniture and spa supplies for multiple new spa locations, ensuring alignment with brand standards and operational needs
- Negotiated favorable terms and bulk purchase discounts with suppliers, optimizing budget efficiency and cost savings across all new spa projects
- Directed photoshoots for social media, website, and other media content
- Conducted regular training sessions for staff, ensuring high-quality customer service
- Coordinated with vendors and suppliers to ensure timely delivery of products and supplies
- Performed annual performance reviews for up to 50 employees
- Analyzed sales data and developed action plans to improve performance and profitability
- Maintained accurate financial records and prepared reports for senior management.
Digital Marketing Lead
Sugar Plum
04.2018 - 06.2023
- Developed and executed marketing campaigns to drive sales and increase brand awareness
- Managed social media accounts, created content, and engaged with followers
- Conducted market research to stay up-to-date with industry trends and consumer preferences
- Collaborated with cross-functional teams to develop promotional materials and advertising
- Coordinated events and sponsorships to increase brand visibility
- Analyzed campaign performance and adjusted strategies accordingly.
Studio Manager
Live Love Flow
09.2015 - 04.2016
- Director of operations including management of customer service, staff, and social media
- Conduct new employee recruiting, human resources protocol, training, and staff meetings
- Manage class and instructor scheduling through Mind Body Software
- Design and teach various types of yoga sequences and workshops while maintaining a consistent schedule of 6+ classes per week.
Esthetician
Recoop Spa
09.2015 - 11.2015
- Performed facials, body treatments and full body waxing
- Trained employees on full body waxing techniques with an emphasis on brazilian waxing
- Managed appointments in Booker software.
Director of Operations
SLO Yoga
01.2015 - 08.2015
- Full time yoga instructor with an emphasis on private instruction
- Director of all operations including management of class schedules, staff, and social media
- Designed personal sequences for regular students.
Lead Spa Technician
Spa Southern Hills
04.2007 - 01.2015
- Performed professional facials, body treatments, and full body waxing with an emphasis on brazilian
- Researched and developed aesthetic services, products, and spa menu
- Managed and trained staff on spa etiquette, technique, and customer service
- Met with product representatives to maintain current knowledge and developments on latest beauty lines and skin/body treatments.
Education
Cosmetology Education Center
Tulsa, OK01.2004
Skills
- Expertise in Spa Operations and Esthetic Services
- Proficiency in Employee Management and Operational Development
- Advanced Knowledge of Sugaring Techniques
- Proficient with Zenoti Booking Software
- Strong Leadership and Training Abilities
- Ability to Work in Various Locations and Adaptability to Relocate
- Social Media Management
- Competent in Payroll and Administrative Tasks
Certification
Licensed Esthetician - Washington State Board
Timeline
Spa Director
Lafusion Massage and Spa
07.2023 - Current
Digital Marketing Lead
Sugar Plum
04.2018 - 06.2023
Regional Director
Sugar Plum
04.2016 - 07.2024
Studio Manager
Live Love Flow
09.2015 - 04.2016
Esthetician
Recoop Spa
09.2015 - 11.2015
Director of Operations
SLO Yoga
01.2015 - 08.2015
Lead Spa Technician
Spa Southern Hills
04.2007 - 01.2015
Cosmetology Education Center
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