Tino Gonzalez-Kakouris
Los Angeles,CA
Overview
6
6
years of professional experience
Work History
Associate Creative Director
Burrell
Chicago, IL
04.2024 - Current
- Led and secured over nine new business pitches, managed and mentored junior copywriters, and presented creative concepts and strategies to clients, stakeholders, and executives. Specialized in building multicultural campaigns to amplify the voices of underrepresented communities for brands like Microsoft, McDonald's, Coca-Cola, Comcast, Toyota, and Anta.
Associate Creative Director
Mutiny
Los Angeles, CA
08.2023 - 04.2024
- Lived out my childhood dream of playing video games as a job by launching the social channels for Meta Horizon Worlds—Meta's first integrated-virtual reality-online-multiplayer-gaming-social platform (phew, say that 10x in a row).
Associate Creative Director
Decoded Fashion
Los Angeles, CA
12.2022 - 07.2023
- Turned up the social media presence and built a new identity for T-Mobile to go beyond high-speed internet and smartphone offers by creating socially-native content that speaks to a meme-obsessed younger (and cooler) audience.
Senior Copywriter
Instacart
Los Angeles, CA
11.2021 - 12.2022
- Produced tv + radio scripts, social campaigns, product launches, creative platforms, photoshoots, CRM blasts, a lot of cart puns, and oh yeah… a HUGE rebrand campaign featuring the likes of Grammy winner Lizzo. Can I get a “baby how you feelin'?” (Feeling good as hell).
Senior Copywriter
TripAdvisor
New York, NY
07.2020 - 11.2021
- Rebranded TripAdvisor with a fresh new tone and personality by launching the “Vacations Miss You” brand campaign that got people excited about travel in a post-pandemic world.
Senior Copywriter | Creative Strategist
Pinterest
San Francisco, CA
10.2018 - 07.2020
- Assisted the most inspiring company in the world to go IPO by creating campaigns for over 70 different brands under multiple verticals. Hosted and led creative workshops around the country to educate, inspire, and empower Pinterest's advertising partners on how to optimize brand creative and increase sales lift.
Education
Master of Arts - Copywriting
Miami Ad School
Miami, FL08-2016
Bachelor of Arts - Communications
Florida State University
Tallahassee, FL08-2011
Timeline
Associate Creative Director
Burrell
04.2024 - Current
Associate Creative Director
Mutiny
08.2023 - 04.2024
Associate Creative Director
Decoded Fashion
12.2022 - 07.2023
Senior Copywriter
Instacart
11.2021 - 12.2022
Senior Copywriter
TripAdvisor
07.2020 - 11.2021
Senior Copywriter | Creative Strategist
Pinterest
10.2018 - 07.2020
Master of Arts - Copywriting
Miami Ad School
Bachelor of Arts - Communications
Florida State University