TINO NGUYEN

Promoted to Senior Director to lead the reporting analytics through a major business transition, with a mandate to modernize and scale enterprise reporting and analytics capabilities. Oversaw the end-to-end transformation of the data infrastructure—integrating new technologies such as Adverity, Redshift, and Tableau.

• Transitioned and transformed a retail client's data reporting solution by implementing a comprehensive data analytics framework to optimize workflows, ways of working, and reduce inefficiencies with legacy reporting solutions.
• Led a team of 20 onshore and offshore FTEs, ensuring the seamless delivery of complex data solutions such as performance reporting, MMM data delivery, audience reporting, and hourly reporting.
• Spearheaded the implementation of a new data analytics platform (Adverity, Redshift and Tableau), resulting in a 50% increase in data accessibility and decision-making speed for clients.
• Partnered with senior leadership across disciplines to identify key opportunities for business transformation that streamlined legacy workflows, reduced operational inefficiencies and improved client satisfaction
• Continuously optimize database workflows and implemented automation tools, reducing operational inefficiencies and improving the speed and accuracy of data reporting

Promoted to director position to provide thought leadership on data operations and analytics for 2 additional clients. Redeveloped and established new frameworks for building dashboard, data governance, data quality processes. Lead and mentored 15+ onshore and offshore engineers and analyst to perform data operations, data quality assurance and data processing tasks for reporting needs.

• Redesigned and transformed reporting dashboard which lead to a 50% increase in productivity for investment and marketing science teams to focus on data observation and insights for campaigns.
• Launched and developed global taxonomy for CPG client that provided clearer and centralized media reporting across global markets.
• Spearheaded the implementation of data QA and reporting timelines with project management to improve reporting process and reduce reporting deliverable completion by 33%.
• Created, implemented and maintained data governance process that resulted in 99% data compliance.
• Oversaw the collection, cleansing, classification and QA of investment data across 3 large fortune 500 clients.
• Document processes and drafted SOPs to comply with data standards.

Charged with the development, implementation and design of building an automated reporting solution through Datorama to reduce manual reporting. Played an integrate role in fostering positive relationships with internal teams to promote adoption of Datorama, data governance processes, and reporting data quality process.

• Created and delivered data management plans that automated key reporting deliverables reducing manual reporting data tasks by 50% across internal teams.
• Automated the delivery of monthly MMM/MTA reporting deliverable using variety of tools such as APIs, Alteryx and Datorama for report scheduling.
• Lead and collaborated with offshore engineering team to build and maintain business intelligence dashboards and data quality assurance plans.
• Analyze media data and consult with subject matter experts to design and develop business rules for data processing and classifications within Datorama.
• Created custom dashboards specifically to suit internal and external needs and priorities for optimal performance.

Responsible for collecting, analyzing, and producing monthly reporting for large CPG client that showed media effectiveness and optimization opportunities.

• Organized quarterly quantitative analysis that develops future media strategies pertaining to market research, brand health, audience behavior, content strategy, and competitive trends.
• Increased media efficiency 14% YoY by delivering on time monthly campaign reports that highlight KPIs results and optimizations opportunities to internal and external investment and strategy teams.

Promoted to senior analyst to start handling more MMM ETL processes and analysis of pharma client test and learn campaigns

• Analyzed large amounts of data to identify trends and find patterns, signals and hidden stories within data using R and Alteryx.
• Maintain Alteryx ETL workflows that produced monthly MMM/MTA data deliverables for client attribution modeling.

Responsible for delivering monthly campaign reporting to pharma client. Worked with internal activation teams to highlight campaign reporting.