Tionet Hanson
Spanaway,WA
Summary
Versatile and people-focused leader with over 9 years of experience in community engagement, event coordination, digital marketing, and operations management. Skilled in creating welcoming, sales-focused environments, coordinating in-person events, building referral networks, leading communication and outreach. Experienced with CRM systems, copywriting and developing content that connects with audiences. Passionate about building community and creating meaningful experiences.
Overview
14
14
years of professional experience
Work History
Director of Operations
Hand & Stone Massage and Facial Spa
01.2017 - 02.2025
- Analyzed KPIs using Power BI to drive efficiency and increase sales.
- Crafted and launched comprehensive digital marketing plans with an emphasis on email communication.
- Led B2B marketing, vendor partnerships, and events to increase brand awareness.
- Created effective merchandising plans for retail.
- Oversaw payroll processes, recruitment efforts, and employee training programs.
- Monitored employee licensure to ensure state regulation compliance.
- Managed projects to meet deadlines and budgets.
- Addressed client concerns and implemented resolutions.
Operations & Marketing Manager
Phoenix Bodyworks
09.2015 - 08.2016
- Managed daily operations.
- Led comprehensive marketing initiatives encompassing campaign development and execution.
- Built B2B partnerships to drive growth and brand awareness.
- Managed sales operations, payroll processing, and staff training.
- Oversaw vendor relationships to ensure efficient communication with clients.
- Managed inventory, client accounts, and appointments.
Lead Sales Supervisor
Hand & Stone Massage and Facial Spa
08.2011 - 09.2015
- Supervised daily operations, focusing on sales growth and achieving targets.
- Trained staff on sales techniques and client retention strategies to improve overall performance.
- Executed sales strategies for memberships, products, and gift cards.
- Supervised delinquent accounts and analyzed sales revenue to secure profitability.
- Handled high-volume communication, resolving customer issues and ensuring satisfaction.
- Managed appointments, inventory and ordering.
Education
Associates - Business
Pierce College
2010
Certificate - Fashion Design
Bates Technical College
2011
Certificate - Fashion & Retail Merchandising
Pierce College
2010
High School Diploma - Business & Creative Sales
Emerald Ridge High School
2007
Skills
- Marketing & Digital Advertising
- Copywriting & Content Creation
- CRM Tools
- Event Planning & Coordination
- Sales Strategy
- Project Management
- Graphic Design: Canva & Adobe
- Microsoft Office
- Cross-Functional Collaboration
- Team Support & Organization
Accomplishments
Consistently exceeded gift card sales targets, boosting revenue at Hand & Stone – University Place (2017-2024)
Contributed to Top 10 regional ranking for weekly gift card sales at Hand & Stone – University Place on multiple occasions (2023–2024)
Recognized by corporate for building a values-driven, high-performing spa team at Hand & Stone – University Place; selected for an internal feature interview (2022)
Increased weekly revenue by 75% at Hand & Stone – University Place through team development and strategic upselling (approx. 2017–2019)
Led a successful skincare product launch at Hand & Stone – University Place, resulting in a sold-out campaign (approx. 2018–2019)
Four-Time Highest Massage Package Sales & Service Upgrades winner at Phoenix Bodyworks (2016)
Achieved 2nd Highest Membership Sales/Closer in Region at Hand & Stone – Puyallup (2013)
Ranked Highest Membership Sales/Closer in Spa at Hand & Stone – Puyallup (2012–2013)
Awarded Fashion Design Student of the Year 2010- Pierce College
Timeline
Director of Operations
Hand & Stone Massage and Facial Spa
01.2017 - 02.2025
Operations & Marketing Manager
Phoenix Bodyworks
09.2015 - 08.2016
Lead Sales Supervisor
Hand & Stone Massage and Facial Spa
08.2011 - 09.2015
Associates - Business
Pierce College
Certificate - Fashion Design
Bates Technical College
Certificate - Fashion & Retail Merchandising
Pierce College
High School Diploma - Business & Creative Sales
Emerald Ridge High School
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