Peter Delago
Director of Operations
Lafayette Hill,PA
Summary
Performance-driven marketer with 6 years of experience aligning marketing and operational systems with business requirements, policies and regulatory requirements. Passionate about developing cohesive, on-brand marketing materials that are affective across all channels. Knowledgeable about a variety of marketing and operational platforms as well as the benchmark KPI's associated with them. Cross-channel collaborator and proactive executive leader with skills in tactical planning and operational problem-solving.
Overview
7
7
years of professional experience
Work History
Director Of Operations
Alliance Funding Solutions
Remote, PA
06.2023 - Current
- Obtained domain and set up email, MS Office, MS Teams, and MS Sharepoint.
- Developed initial presentation decks for clients and investors.
- Developed initial marketing performance and overall financial projections.
- Created a website with a developer while maintaining UX as a top-of-mind consideration.
- End-to-End setup and integration of Google Analytics, Google Ads, Call center, and ESP including creative development, copywriting and data integrations.
- Responsible for the total integration and development of BI systems.
- Oversaw day-to-day production activities in accordance with business objectives.
- Oversaw successful implementation of operational strategies and policies to drive organizational growth and productivity.
Vice President of Operations
Mako Direct Marketing, LLC.
08.2022 - Current
- Applied excellent problem-solving, process development, and strategic implementation skills to lead and support all areas of operations.
- Managed creative and strategic direction of multiple digital campaigns and executed setup from conception to launch.
- Worked with upper management to ensure a cohesive consumer message and experience across all marketing channels.
- Set clear goals to monitor targets and offered real-time input on performance and motivation.
- Identified opportunities to improve business process flows and productivity.
Director, Digital Marketing and Analytics
Value Group Direct, LLC
12.2021 - 08.2022
- Developed and maintained data models, and analyzed and interpreted data sets to assist with strategic decision making
- Set up various digital and print campaigns on back-end, such as pixel placement, URL mapping, QR code setup, Google Analytics reporting, etc.
- Directed email campaigns, including creative and copy development, send logic (workflows), list segmentation, reporting, URL and TFN mapping,
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Formed strategic partnerships and connected with potential service providers to drive business development.
Digital Marketing Account Executive
Value Group Direct, LLC.
02.2019 - 01.2021
- Managed digital reputations by integrating TrustPilot into clients' digital footprint (website, emails, social).
- Improved clients' email deliverability. Results improved from 2% delivery rate to over 30% across all efforts, ultimately lifting conversions from
- Worked extensively with developers to assist with analytical integrations, website maintenance, and development of multiple unique landing pages
- Developed and/or maintained social media pages and presence for clients, including CRM and content creation.
- Developed and managed social media ad sets across multiple platforms.
- Identified and understood clients' advertising needs and developed ideal marketing solutions.
Intern
Value Group Direct, LLC
03.2017 - 02.2019
- Assisted with copywriting and editing Direct Mail kits
- Transitioned all digital efforts from outsourced vendors to in-house systems
- Authored blogs designed to drive traffic and optimize organic SEO
- Assisted with development and strategic direction of email efforts
- Analyzed problems and worked with teams to develop solutions.
- Sorted and organized files, spreadsheets, and reports.
Education
MBA - Strategic Business Management
Gwynedd Mercy University
Lower Gwynedd, PA02.2019
Bachelor of Science - Marketing
Gwynedd Mercy University
Lower Gwynedd, PA05.2018
Associate of Applied Science - Marketing
Lackawanna University
Scranton05.2016
Skills
- Customer and Employee Rapport
- Business Growth and Marketing Strategies
- Website Copy
- Program Optimization
- Operations Oversight
- Digital Marketing and Advertising
- Marketing Strategies
- Hubspot, Google Ads, Google Analytics, MailChimp, Acoustic, Canva, Looker Studio
- Brand Development and Marketing
- Strategic Planning
- Marketing Material Creation
Timeline
Director Of Operations
Alliance Funding Solutions
06.2023 - Current
Vice President of Operations
Mako Direct Marketing, LLC.
08.2022 - Current
Director, Digital Marketing and Analytics
Value Group Direct, LLC
12.2021 - 08.2022
Digital Marketing Account Executive
Value Group Direct, LLC.
02.2019 - 01.2021
Intern
Value Group Direct, LLC
03.2017 - 02.2019
MBA - Strategic Business Management
Gwynedd Mercy University
Bachelor of Science - Marketing
Gwynedd Mercy University
Associate of Applied Science - Marketing
Lackawanna University