TOBY GOODROAD
Tampa,FL
Summary
Dynamic leader with a proven track record driving strategic execution and innovation. Expert in business strategy development and financial management, achieving rapid growth. Adept at building partnerships and spearheading growth initiatives, leveraging operational efficiencies to enhance market development.
Overview
21
21
years of professional experience
Work History
Vice President Strategy Execution
Yara International ASA
, Norway
02.2024 - Current
- Key contributor to strategy development of the company with special focus on key strategic execution initiatives globally.
- Cross-functional coordination and strategic partner to all operating units.
Vice President New Business and Sustainability
Yara International ASA
, Philippines
01.2023 - 01.2024
- Lead a team to develop new business models to diversify our revenue streams
- Managed key premium product lines for the Africa and Asia region
- Develop the regions approach to sustainability goals and opportunities
President and Chairman
Yara Fertilizer Philippines
, Philippines
04.2020 - 12.2022
- General Management with P&L responsibility.
- Operations, sales, marketing, finance overseeing Yara's business unit within the Philippines.
- Led transformation and streamlining, resulting in 3x EBITDA growth.
Market Development Director North America
Yara International ASA
, USA
10.2017 - 04.2020
- Built a team of market development experts on agronomy, go to market strategies, and marketing
- Force multiplier for the commercial teams
YaraVita Product Director North America
Yara International ASA
, USA
12.2015 - 04.2018
- Product manager for foliar nutrition, coatings and biostimulants
- Focused on operational efficiencies and go to market strategies
Regional Sales Manager
Yara International ASA
, USA
06.2015 - 02.2016
- Transformation and optimization of sales region to provide best netback to the production asset
Vice President
AGRI-TREND USA
, USA
01.2013 - 05.2015
- P&L responsibility for startup US division of Canadian company focused on direct to farm consulting.
- Special focus on agronomy, precision agriculture and selling software as a service
- Built from zero multi-million dollar business prior to aquisition
President/Owner
Backroads Consulting INC
, USA
01.2012 - 05.2015
- Direct to farm and retail agriculture business consulting.
- Farm business P&L and grain marketing focus
Network Manager
AGRI-TREND INC
, USA
01.2012 - 12.2013
- Recruiting an onboarding new consultants
- Direct to farm sales
Agronomy Operations Manager
CHS INC
, USA
11.2007 - 12.2011
- P&L responsibility for retail agronomy business.
- Sales, procurement, marketing, and operations.e
- Operational transformation
- Revenue growth in constrained market
- Grain merchandising for end to end customer service
Manager Trainee/Sales
CHS INC
, USA
02.2005 - 10.2007
Education
Certificate - Business Strategy
Cornell University
01.2015
MBA - Foundational Courses
University of Montana
01.2012
Bachelors of Science -
Montana State University
01.1999
Skills
- Leadership and transformation
- Strategy development and execution
- Financial management
- Growth initiatives
- Partnership building
- Innovation and creativity
- Market development
- Operations and supply chain
Association and Charitable support
- Children of the Dump Manila, 01/01/22, 12/31/25
- Philippines Business Council, 01/01/22, 12/31/24
- Northwest Ag Research, Chairman, 01/01/10, 12/31/12
Timeline
Vice President Strategy Execution
Yara International ASA
02.2024 - Current
Vice President New Business and Sustainability
Yara International ASA
01.2023 - 01.2024
President and Chairman
Yara Fertilizer Philippines
04.2020 - 12.2022
Market Development Director North America
Yara International ASA
10.2017 - 04.2020
YaraVita Product Director North America
Yara International ASA
12.2015 - 04.2018
Regional Sales Manager
Yara International ASA
06.2015 - 02.2016
Vice President
AGRI-TREND USA
01.2013 - 05.2015
President/Owner
Backroads Consulting INC
01.2012 - 05.2015
Network Manager
AGRI-TREND INC
01.2012 - 12.2013
Agronomy Operations Manager
CHS INC
11.2007 - 12.2011
Manager Trainee/Sales
CHS INC
02.2005 - 10.2007
Certificate - Business Strategy
Cornell University
MBA - Foundational Courses
University of Montana
Bachelors of Science -
Montana State University