Todd Barnes
Pooler,GA
Summary
Forward-thinking Healthcare professional who brings 10+ years of successful history identifying process breakdowns in B2B and B2C marketing and patient acquisition. Dedicated to implementing innovative solutions to address issues to increase financial performance. Analytical and responsive professional committed to supporting health systems in decreasing unnecessary expenses and improving efficiency.
Overview
10
10
years of professional experience
Work History
Marketing Director
AMSURG
11.2017 - Current
- Managed all marketing activities across 50+ ambulatory surgical centers across the South.
- Directed regional sales associates focused on building referring physician relationships in varying markets
- Implemented several process-improvement strategies to increase lead generation 20 percent.
- Led strategy to vertically integrate all digital advertisement strategies in house, which cut costs by more than half.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
Content Writer
Journey Pure
12.2016 - 08.2017
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
- Completed thorough research into assigned topics.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Provided writing support in fast-paced environment for variety of public-facing materials.
Digital Producer
The Tennessean
05.2012 - 01.2016
- Increased brand awareness through creation of innovative print and digital productions.
- Served as the brand’s voice for all social media
interactions, promotions and customer service. - Increased social media engagement by more than 40 percent on all platforms combined.
- Analyzed audience peaks, opportunities and trends
using various data points for upcoming social
media marketing strategies.
Education
Bachelor of Science - Journalism
Middle Tennessee State University
Murfreesboro, TNMBA - Business Administration
University of North Carolina At Chapel Hill
Chapel Hill, NC04.2024
Skills
- Budget Forecasting
- Marketing Strategy Development
- Market Trend Analysis
- Reputation Management
- Marketing Program Management
- Strategic Planning and Alignment
Timeline
Marketing Director
AMSURG
11.2017 - Current
Content Writer
Journey Pure
12.2016 - 08.2017
Digital Producer
The Tennessean
05.2012 - 01.2016
Bachelor of Science - Journalism
Middle Tennessee State University
MBA - Business Administration
University of North Carolina At Chapel Hill
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