Todd Lancaster
Zephyrhills,FL
Summary
Operations leader in the Residential & Commercial Roofing industry with extensive experience at Advantage Roofing & Construction, specializing in project budgeting and supplier negotiation. Proficient in CRM implementation, driving workflow optimization and improving client relationships, resulting in substantial revenue growth and enhanced operational efficiency. Committed to fostering high-performing teams and executing strategic business initiatives.
Overview
24
24
years of professional experience
Work History
Director of Operations
Advantage Roofing & Construction
Tampa, FL
04.2023 - 12.2025
- Negotiated supplier pricing to secure favorable contracts and optimize costs.
- Managed subcontractors, overseeing trades and scheduling to ensure project timelines.
- Developed accurate project budgets through detailed estimates and projections.
- Implemented CRM 'Acculynx' and trained staff to enhance operational efficiency.
- Oversaw pre- and post-construction duties to ensure project alignment with client needs.
- Monitored compliance with safety regulations and company standards across all projects.
- Facilitated stakeholder communication in commercial projects to support collaboration.
- Created policies and procedures that streamlined workflow processes for increased productivity.
President / CEO
USA Roofing of Florida Inc.
Naples, FL
04.2022 - 03.2023
- Directed operations and strategic initiatives for roofing projects, gaining experience in commercial and residential applications.
- Oversaw financial planning and budget management to drive organizational growth.
- Managed client relationships, enhancing satisfaction and service quality.
- Developed marketing strategies to increase brand visibility within the industry.
- Executed a customized sales program, improving recruitment, training, and team management.
- Led team meetings to align goals and enhance interdepartmental communication.
- Coordinated vendor partnerships to optimize material procurement processes.
- Expanded subcontractor networks and established company-wide processes to improve efficiency.
Director of Operations / Sales Manager
Best Value Roofing.Inc
Dade City, FL
09.2015 - 03.2022
- Configured ACCULYNX CRM and delivered comprehensive training across all departments.
- Oversaw operations post-category 5 hurricane, managing over 20 sales representatives.
- Expanded supplier base through negotiations for competitive pricing and a robust rebate program.
- Led high-performing team, generating nearly $40 million in sales within four months.
- Optimized SEO strategy, achieving top three Google search rankings while reducing marketing costs.
- Coordinated with general contractors on large-scale commercial roofing projects.
- Completed residential and commercial roofing work on time, enhancing repeat business opportunities.
- Supervised installation of various roofing types, including shingle, metal, and flat roofs.
Director of Operations
Copper Roofing LLC.
New Orleans, LA
02.2015 - 07.2015
- Oversaw production management, subcontractor relations, and pre-construction planning for efficiency.
- Managed marketing efforts alongside B2B and B2C sales to drive revenue growth.
- Implemented comprehensive safety guidelines to ensure compliance across all operations.
- Achieved expertise in roofing applications such as tile, stone-coated steel, and metal systems.
- Attained manufacturer certifications to enhance warranty and installation processes.
Regional Sales Manager - Alabama / Georgia
Platinum Roofing Inc.
Valdosta, GA
04.2013 - 12.2014
- Led sales processes for commercial and residential roofing applications.
- Gained extensive knowledge in roofing materials, installation processes, and CRM implementations.
- Managed supplier relationships, safety training, and marketing techniques.
- Acquired expertise in insurance roofing, ACV/RCV, permitting, and inspections.
National Sales Manager - USA, Canada, Mexico
SYR Clean Manufacturing Inc.
St. Joseph, MO
09.2004 - 02.2013
- Excelled in manufacturing processes, supply chain management, and global sourcing.
- Managed over 50 representatives across three countries to secure multi-million-dollar contracts.
- Demonstrated expertise in CRM implementation, enhancing sales forecasting accuracy and workflow efficiency.
- Traveled internationally for product training, trade shows, and market expansion initiatives.
- Oversaw national operations for QSR chains including McDonald's, Yum Brands, Burger King, and Church's Chicken.
- Participated in regional and national conventions, including McDonald's Worldwide Convention for over 10 years.
Network Administrator - President / CEO
Always Online LLC
Troy, MO
07.2002 - 05.2004
- Established a ground-up company, specializing in wireless internet networks.
- Managed server installations, wireless radio configurations, and tower installations.
- Achieved certifications in Microsoft, Linux, Cisco, and Network Management.
- Successfully marketed the company online for increased market exposure.
- Executed successful online marketing strategies to boost market exposure.
Education
Bachelor's degree - computer science, Business
FGCU
Estero, FLSkills
- Sales leadership
- Project budgeting
- CRM implementation
- Supplier negotiation
- Safety compliance
- Workflow optimization
- Client relationship management
- Marketing strategy development
- Industry expertise
- Strategic operations management
- Effective sales operations
- Sales planning
- KPI development and tracking
- Sales team training
- Lead generation expertise
- Vendor and order management
- Business strategy development
- Accurate sales reporting
- National account management
- Revenue forecasting
- New business development
Websites
Accomplishments
- Streamlined sales estimating processes through customized templates in Acculynx.
- Improved internet review ratings through a customized review request form, resulting in positive company branding.
- Negotiated strong supplier rebate programs, increasing profits.
- Managed production workflow through CRM templates, resulting in higher efficiency.
- Implemented team continued education programs, resulting in higher sales and morale.
- Developed and instituted positive vision mission statements for a better work structure.
References
- Arthur Mitchell, Sales Manager, 352-272-0449, arthur@mfmrs.com, Mid Florida Metal Roofing Supply - (Metal Supplier)
- Clay Heitt, Sales Manager, 813-293-3867, cheitt@marsupply.com, Mid Atlantic Roofing Supply - (MARS)
- Alian Gonzalez, Sales Manager, 813-499-3343, a.gonzalez@speccorp.com, SPEC Roofing Supply House
Roofing Knowledge
- Highly experienced in multiple Roofing CRMs and their administration.
- Deep understanding of P/L, market forecasting, and supply chain management.
- Experienced in retail commercial & residential roofing, insurance roofing, and financing sales techniques.
- Proficient in various roofing applications, including TPO, Modbit, Shingle, Metal, Tile, Stone Coated Steel, etc.
- Well-versed in Florida Code requirements, inspection processes, and navigating HOA policies.
Timeline
Director of Operations
Advantage Roofing & Construction
04.2023 - 12.2025
President / CEO
USA Roofing of Florida Inc.
04.2022 - 03.2023
Director of Operations / Sales Manager
Best Value Roofing.Inc
09.2015 - 03.2022
Director of Operations
Copper Roofing LLC.
02.2015 - 07.2015
Regional Sales Manager - Alabama / Georgia
Platinum Roofing Inc.
04.2013 - 12.2014
National Sales Manager - USA, Canada, Mexico
SYR Clean Manufacturing Inc.
09.2004 - 02.2013
Network Administrator - President / CEO
Always Online LLC
07.2002 - 05.2004
Bachelor's degree - computer science, Business
FGCU