Todd Taylor
Los Angeles,CA
Summary
Creative. Leader. Partner. Driving innovation in Concept, Design, and Brand Development. Expertise in Mentoring Talent, Cross-functional Collaboration, Creative Direction, and International Market Expansion.
Overview
12
12
years of professional experience
Work History
Sr Manager Brand Development
Target
02.2022 - Current
- Strategic Brand Marketing: Engineered seasonal and brand marketing strategies, directly fostering growth in key departments and initiatives
- Brand Development & Launch: Shaped brand perspective, curated marketing and packaging assets, and strategically aligned with partnerships, successfully launching 5 brands
- Leadership in Cross-Functional Collaboration: Spearheaded cross-functional teams, achieving a 10% increase in a $100M holiday gifting initiative by emphasizing collaborative innovation
- Guest Mindset & Consumer Research: Conducted and led consumer research analysis, informing and shaping brand identity, messaging strategy, copy tone, and collateral development.
Creative Director Marketing
Interior Define
05.2021 - 02.2022
- Brand Aesthetic Leadership: Defined and championed the brand's pillars and style aesthetic, ensuring consistency across all touchpoints, increasing engagement and demand
- Art & Creative Direction: Spearheaded creative direction for catalogs and social platforms, aligning with the brand's evolution and prevailing market trends
- Omni-Channel Strategy Formulation: Orchestrated a comprehensive omni-channel brand experience across digital, social, and in-store platforms, enhancing the brand's market presence
- Experiential Marketing & Asset Launch: Drove in-store marketing strategies and pioneered the launch of experiential assets for launch
- Photoshoot Leadership: Directed all photoshoots, formulating art direction and creative briefs, ensuring agency alignment and delivering against marketing initiatives.
Director Global Store Experience Marketing
West Elm
05.2018 - 05.2021
- Brand Development: Led art direction and creative briefs for franchise photo and marketing assets, ensuring brand's style and market-relevant storytelling across prototypes and formats
- Brand Marketing & Packaging: Created experiential marketing kits and guest-facing packaging assets, enhancing brand pillars across platforms and achieving a cohesive brand experience across 8 global markets
- International Market Expansion: Led the launch in new international markets and franchise partnerships, preserving brand consistency while ensuring market/cultural relevance
- Global Brand Strategy: Optimized global brand image through experiential marketing and visual merchandising, delivering 30% savings to marketing budget.
Visual Marketing Manager
Banana Republic
06.2016 - 05.2018
Manager Creative
Bebe
04.2014 - 10.2015
Area Manager Store Experience
Diesel
03.2012 - 04.2014
Skills
- Partnership Development
- Art Direction
- Project Management Expertise
- Creative Team Leadership
- Talent Development
- Concept Development
- Visual Storytelling
- Budget Management
Timeline
Sr Manager Brand Development
Target
02.2022 - Current
Creative Director Marketing
Interior Define
05.2021 - 02.2022
Director Global Store Experience Marketing
West Elm
05.2018 - 05.2021
Visual Marketing Manager
Banana Republic
06.2016 - 05.2018
Manager Creative
Bebe
04.2014 - 10.2015
Area Manager Store Experience
Diesel
03.2012 - 04.2014