Toluwalope Soyebo
HOUSTON
Summary
Dynamic marketing professional with a proven track record at Marriott International, excelling in campaign planning and execution. Expertise in digital marketing and stakeholder management consistently results in exceeding revenue forecasts by over 20%. Adept at leveraging analytics for strategic insights while driving brand visibility through innovative partnerships. Extensive experience in founding and managing businesses showcases exceptional leadership and strategic planning capabilities, fostering team collaboration and driving growth in dynamic, fast-paced environments.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Founder & Marketing Operations Lead
Debbie’s PopChops
12.2024 - Current
- Established and expanded a consumer food brand focusing on large-scale event snacks.
- Directed 18 months of brand development, marketing strategy, and go-to-market initiatives.
- Planned and executed integrated marketing campaigns across social media and events.
- Managed project timelines, budgets, vendors, and logistics for catering events and pop-ups.
- Developed brand positioning, pricing strategies, and customer acquisition plans.
- Implemented data-driven decision-making through performance tracking and customer feedback.
- Coordinated suppliers, packaging, and fulfillment operations to ensure quality delivery.
Insight & Partnership Marketing Consultant
Capital One
08.2022 - 05.2024
- Managed strategic partnerships to amplify brand visibility and customer acquisition.
- Developed creative briefs and coordinated cross-functional teams to deliver integrated campaigns.
- Analyzed campaign performance, provided insights, and optimized marketing strategies.
- Led influencer and creator onboarding for new product launches.
- Presented campaign outcomes and budget recommendations to senior stakeholders.
Marketing Manager
Marriott International
12.2017 - 06.2022
- Developed and executed multi-channel marketing strategies for global hospitality brands.
- Managed marketing budgets and agency relationships to maximize ROI.
- Delivered campaigns that exceeded revenue forecasts by over 20% for three consecutive years.
- Led market research and performance analysis to inform strategy.
- Oversaw end-to-end social media operations for 24+ accounts, ensuring consistent brand voice, engagement growth, and performance tracking.
Social Media Specialist
DAMAC Construction LLC
12.2014 - 10.2018
- Executed global and regional marketing campaigns across digital, print, TV, and outdoor channels.
- Automated and tracked campaign analytics using Salesforce.
- Supported project implementation and cross-functional collaboration.
- Generated market insights to optimize lead generation and conversions.
Education
Master of Arts - Marketing & Communications
Middlesex University
01.2017
Bachelor of Arts -
Ahmadu Bello University
01.2011
Skills
- Marketing Operations
- Project Management
- Campaign Planning & Execution
- Stakeholder Management
- Partner & Agency Management
- Digital Marketing
- Social Media Strategy
- Budget & Timeline Management
- Marketing Analytics & Reporting
- Process Improvement
- Risk Management
- Creative Brief Development
- E-commerce Marketing
- Performance Marketing
Accomplishments
- Introduced and scaled a TikTok marketing strategy, achieving above-target performance in brand awareness and recognition through platform-specific content and audience insights.
- Orchestrated the end-to-end launch of a new water park at a resort property, coordinating marketing strategy, creative execution, and cross-functional stakeholders to drive demand.
- Successfully positioned Debbie’s PopChops in a competitive market by developing and executing a cohesive brand, digital, and growth strategy.
- Led the rollout of a themed dining celebration across five Marriott restaurant locations, partnering with operations and leadership to deliver a consistent brand experience.
Certification
• A New Approach To Digital Marketing (Udemy) -In Progress
• Certified Associate in Project Management (CAPM), PMI, 01/01/16
• Certified Associate in Project Management (CAPM), PMI, 01/01/16
Languages
English
Full Professional
Timeline
Founder & Marketing Operations Lead
Debbie’s PopChops
12.2024 - Current
Insight & Partnership Marketing Consultant
Capital One
08.2022 - 05.2024
Marketing Manager
Marriott International
12.2017 - 06.2022
Social Media Specialist
DAMAC Construction LLC
12.2014 - 10.2018
Bachelor of Arts -
Ahmadu Bello University
Master of Arts - Marketing & Communications
Middlesex University