TOM GANDULLA
Studio City
Summary
Dynamic sales leader with a proven track record at Procella Audio, driving revenue growth and exceeding targets. Expert in strategic sales planning and account development, I successfully expanded market presence and enhanced brand awareness. Passionate about cultivating relationships and delivering impactful product training to elevate team performance.
Overview
21
21
years of professional experience
Work History
Director of Sales
Procella Audio
Studio City
12.2024 - Current
- Led a sales team to consistently exceed performance goals.
- Qualified clients and crafted tailored proposals, securing numerous sales contracts.
- Achieved prior year sales targets by April 18 of current year.
- Expanded company presence by adding seven representative territories.
- Tripled leads at Industry Leading Trade Show, enhancing sales pipeline for up to 365 days.
- Contributed to development of long-term strategic objectives for organizational success.
Director of Sales
iFi Audio
Studio City
12.2023 - 12.2024
- Cultivated relationships with key distributors and retail partners to enhance brand growth.
- Analyzed market trends to uncover new opportunities in audio equipment sales.
- Collaborated with marketing teams on campaigns to increase awareness of audio products.
- Attended trade shows and conferences to elevate company brand image.
- Negotiated contracts with vendors, suppliers, and distributors to secure favorable terms.
Sales Manager
Focal Naim
11.2020 - 04.2023
- Increased 2021 revenue by 42% compared to 2020, achieving significant financial growth.
- Launched Focal C.I. 1000's Series Reference, enhancing Focal's North American Division.
- Expanded customer base by acquiring twenty-five new clients in year one and eighteen in year two.
- Spearheaded sales and territory management across California, driving market penetration.
- Established California's first 'FOCAL POWERED BY NAIM' store, creating a unique retail experience.
Director Of Sales
NEAR a Division of Bogen Communications
Mahwah
03.2018 - 04.2020
- Company Overview: Specializing in Mahwah, NJ
- Launched a revolutionary new system that quickly became the company's second highest-selling SKU with an impressive margin increase of 11%.
- Devised strategies for increasing average P.O.'s by 30% via selling bundles packaging.
- Collaborated with C-Suite, manufacturing, and marketing teams to execute strategic plans regarding sales, products, promotions, and shows.
- Engineered a strong global Representative Network for selling and training on NEAR Products.
- Experienced Director of Sales in Speakers and Amplifiers for the Outdoor Market.
- Specializing in Mahwah, NJ
Western Regional Sales/National Training Manager
Sound United
Vista
03.2016 - 03.2018
- Company Overview: $1B+ Electronics and Speakers Manufacturer for Distribution and Dealer Markets.
- Exceeded budget forecasts in 3/4 quarters, highlighting robust financial expertise.
- Strategized collaboratively with engineering, marketing, and sales teams to design impactful marketing materials that resonated with target audiences.
- Developed and successfully delivered comprehensive sales and product training across Sound United's seven distinct electronics and speaker brands.
- Presented products, implemented strategic sales initiatives, marketing campaigns, and programs that drove revenue growth.
- Collaborated with national reps to enhance client education and sales associate knowledge.
- Managed key Western U.S. distribution network accounts, ensuring customer satisfaction.
- Established a strong Representative Network in the West for improved market coverage.
- $1B+ Electronics and Speakers Manufacturer for Distribution and Dealer Markets.
VP Sales And Marketing
OSD Audio
Brea
01.2014 - 01.2015
- Boosted sales by 9% in six months while also raising profit margins by 21%.
- Established immediate and long-term goals, creating detailed objectives, policies, and procedures.
- Slashed marketing budgets via efficient internal cost development and management oversight.
- Streamlined online/outside sales processes for optimized selling cycle/methodology.
- Implemented strategies identifying innovative marketing opportunities and projects.
Director Of Sales
Parasound Products
San Francisco
01.2013 - 01.2014
- Boosted company sales by 6% and profit margins by 60% in just seven months.
- Introduced representative partners into two territories that had remained vacant since 2009, revitalizing the business landscape in these areas.
- Secured two major regional clients, immediately ranking them among Top 10 company accounts.
- Spearheaded direct and indirect nationwide sales to major dealer and distributor accounts.
- Regularly partnered with marketing, engineering, operations to enhance processes.
Director of Sales Key Accounts
Core Brands
Carlsbad
01.2005 - 01.2013
- Boosted Core Infrared technology's market share from 31% to 57% in tenure.
- Surpassed company sales plan in seven out of eight quarters through Q3 of 2012.
- Engineered customer promotions and incentives through close collaboration with Key Accounts.
- Directed national sales to primary dealers/distributors directly and through rep firms.
- Regularly partnered with marketing, training, and operations for efficient processes.
Education
Associate of Arts - Finance
Illinois State University
Normal, IL05-1984
Skills
- Strategic sales planning
- Product training
- Account development
- Market penetration
- Revenue growth
- Sales target achievement
- Brand awareness
Timeline
Director of Sales
Procella Audio
12.2024 - Current
Director of Sales
iFi Audio
12.2023 - 12.2024
Sales Manager
Focal Naim
11.2020 - 04.2023
Director Of Sales
NEAR a Division of Bogen Communications
03.2018 - 04.2020
Western Regional Sales/National Training Manager
Sound United
03.2016 - 03.2018
VP Sales And Marketing
OSD Audio
01.2014 - 01.2015
Director Of Sales
Parasound Products
01.2013 - 01.2014
Director of Sales Key Accounts
Core Brands
01.2005 - 01.2013
Associate of Arts - Finance
Illinois State University
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