Tom Vogel

• Played an instrumental role in transitioning the company from a focus on broadcast attribution to launching OwlDSP, an omnichannel demand-side platform integrating advanced attribution and real-time campaign analytics.
• Generated over $1.2 million in client media spend within 18 months of OwlDSP's launch, contributing to the platform's early adoption and success.
• Supported clients during the pandemic by delivering personalized guidance on platform capabilities and insights, maintaining strong relationships during a period of heightened uncertainty.
• Led platform demonstrations to prospects to showcase features and benefits of platform
• Led discussions with clients on campaign performance, offering actionable insights to optimize strategies, improve ROI, and ensure effective use of the company's attribution platform.
• Maintained operational efficiency by managing CRM data and driving targeted communication strategies through automated tools.

• Prospected and qualified leads through cold calls and targeted email outreach, securing opportunities for online demonstrations for senior sales reps.
• Supported sales team operations by maintaining a clean and organized Salesforce CRM, improving lead tracking and reporting accuracy.

• Prepared sales quotes for prospects and potential customers
• Updated and maintained entire Northeast sales team's accounts in Salesforce database.