TONI MURPHY
Houston,TX
Summary
Results-driven brand and marketing leader building strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded with proven skills in project management, team building, client relations and campaign optimization. Ready to offer 10 years of experience to new role dedicated to achieving exceptional results on tight timetables. Talent for devising creative strategies. Demonstrated knowledge of graphic design, copywriting, public relations, branding and project management.
Overview
8
8
years of professional experience
Work History
Media Partnership Coordinator
Goodwill Industries Of Houston
Houston, TX
03.2024 - Current
- Maintain partnerships with the Houston Rockets, Space Cowboys Baseball team, Houston Life, Channel 2, Fox 26
- Monitored partnership performance metrics to identify areas for improvement and implement necessary changes.
- Served as a liaison between internal teams and partners, facilitating successful cooperation on joint projects.
- Enhanced partner relationships by consistently maintaining open lines of communication and addressing concerns promptly.
- Create and update media outlet list to maintain media brand presence.
- Supported sales team in creating customized presentations tailored specifically toward prospective partners' needs.
- Proactively sought feedback from current partners to continuously improve coordination efforts.
- Write press releases on behalf of Goodwill Houston events, store openings and employee success stories
- Submit on air segments to all radio media outlets through partnership with IHeart Radio.
- Create speeches for CEO and VP of Goodwill Houston.
Social Outreach Director
The Artz
Houston, TX
02.2023 - Current
- Developed network relationships with industry professionals to enhance community awareness and promote services.
- Leveraged grant writing skills to secure funding from various sources such as foundations, corporate sponsors, and government agencies.
- Pursued quarterly growth targets through strong leadership, analysis, problem-solving, team building, and coaching.
- Generated interest in the aerial and performance industry, identified new markets and educated prospective clients on benefits.
- Executed strategies to generate qualified leads through outreach sales calls to professional referral sources.
- Scheduled regular outreach exhibitions and educated employees on presentations.
- Increased education and awareness of aerial programs and delivered evidenced-informed strategies.
- Liaised with corporate sales and marketing teams to develop and maintain social media promotion, email-based campaigns and other marketing programs.
- Initiated and coordinated visits by influential persons and community groups for marketing exposure.
- Established and implemented sustainable and diverse funding strategies to support financial and operational objectives of organization.
- Created and implemented print and digital public awareness campaign to increase awareness.
- Managed volunteer recruitment, training, and retention efforts to support various outreach initiatives.
- Monitored industry trends related to community engagement methodologies to ensure continuous improvement in our outreach efforts.
- Mentored staff members in best practices for community engagement, building a high-performing outreach team.
- Coordinated cross-functional collaboration among departments to ensure seamless execution of outreach programs.
Brand and Marketing Instructor-Contract
University of Houston Small Business Development Center
01.2023 - 01.2025
- Established a positive classroom culture fostering mutual respect among students from various backgrounds.
- Evaluated student performance through regular assessments, providing constructive feedback for improvement.
- Collaborated with fellow instructors to share best practices and continuously improve the marketing program.
- Implemented experiential learning activities, such as group projects and simulations, to foster practical marketing skills.
- Enhanced marketing curriculum by incorporating real-world case studies and industry trends.
- Inspired future entrepreneurs by sharing personal anecdotes from professional experience within the marketing industry.
- Incorporated digital tools and platforms into lessons, preparing students for modern marketing roles.
- Guided students through hands-on experiences like market research projects that drove their understanding of consumer behavior.
- Organized guest lectures from industry professionals, exposing students to diverse perspectives and career opportunities.
- Facilitated active learning environments that encouraged critical thinking and problem-solving skills in marketing contexts.
- Developed innovative lesson plans, resulting in increased student engagement and knowledge retention.
- Maintained open lines of communication with students, parents, and colleagues for optimal collaboration and support.
Digital Marketing Director - Contract
Lash Invasion LLC
12.2022 - 05.2023
- Created branding campaign and scaling business presentation
- Presented presentation for the Small Business Development Center small business attendees
- Consulted and answered brand related questions
- Developed marketing packages involving web design, remarketing campaigns, key phrase packages and new media advertising campaigns to increase search engine optimization for clients
- Oversaw social media and digital marketing strategy to increase brand exposure and audience engagement
- Utilized Twitter and Facebook to promote products, services and content
- Developed targeted strategies and project plans to drive vision and enhance business value
- Managed search engine accounts for clients and implemented multiple marketing services across platforms while growing client accounts
- Hired, trained and mentored sales and marketing staff dedicated to employing Google AdWords, Google Analytics and other SEO techniques and metrics sources
- Planned advertising campaigns for online, print and other mediums
- Collaborated with other departments to coordinate strategic marketing activities
- Developed marketing strategies based on corporate objectives and market trends
- Cultivated business partnerships to build lasting relationships with internal and external parties
- Supervised creation of marketing materials and collateral
- Assessed projects against budgets and timelines, keeping team and assignments on task
- Coordinated marketing events for showcasing product and service offerings
- Collected and analyzed market research data for use in forecasting
- Delivered marketing strategy updates to upper-level management
- Conducted research to determine ideal markets for products and services
- Prepared marketing campaign budgets with finance personnel
- Recommended policy changes to improve marketing tactics and strategies
- Evaluated marketing personnel and offered constructive feedback on ways to improve
- Created marketing policies and procedures, evaluating and revising to maximize team efforts.
Brand and Marketing Manager - Contract
The NH Brand LLC
07.2021 - 12.2021
- Oversaw new entire brand creation for WNBA basketball player
- Attended regular client meetings with the account management team
- Created campaign strategy, progress and brand results
- Assisted in website design and logo development process
- Enhanced designs, color choices, and slogans for packaging and product materials
- Created positive attraction around the clients brand through press releases
- Planned and executed strategic social media campaigns
- Created and increased social media platform by 75% in 90 days of brand launch
- Scouted and booked visual production team to produce brand content
- Achieved profit targets with balanced, strategic pricing structures
- Managed product distribution by negotiating contracts with vendors and service providers across the United States networks
- Helped optimize product design, color, or packaging by working closely with development personnel
- Managed product distribution by negotiating contracts with vendors and distributors
- Identified issues and implemented prompt and successful solutions to eliminate backlog and maximize workflows.
Brand and Campaign Manager - Contract
The Toledo Lucas County Police Department
Toledo, OH
02.2020 - 08.2021
- Managed campaign development updates, including negotiating work changes and authorizing adjustments
- Organized creation of campaign assets and strategic roadmaps to successfully promote diverse customer products and services
- Improved performance of different campaigns with continuous tracking and optimization
- Increased profits 40% by leveraging cost data to retarget operations and realign campaigns
- Oversaw paid print, online, and live campaign strategies for Toledo-area customers and those primarily existing with digital footprint
- Revitalized marketing strategies with creative point of view and expert industry insights
- Supported clients as key player helping to plan, budget, and execute marketing strategies
- Executed campaigns professionally by maintaining productive relationships with internal teams and external vendors handling specialty services
- Conferred with department heads or staff to discuss contracts, selection of advertising media, and product to be advertised
- Capitalized on current cultural and industry trends with creative approaches encompassing social media, online marketing, and traditional strategies
- Developed effective layouts, scripts and other promotional materials to complete projects.
- Enhanced campaign performance by developing and implementing targeted marketing strategies.
- Implemented A/B testing methodologies to optimize creative elements and drive higher engagement rates within campaigns.
Service and Engagement Leader
Target
03.2018 - 08.2021
- Helped faculty and staff teach and support students at all levels
- Assessed employee learning with standardized assessments and modified strategies to enhance outcomes
- Recruited, hired and oriented departmental staff
- Recruited, hired, trained, and terminated departmental personnel
- Planned, administered, and controlled budgets, maintained financial records, and produced financial reports
- Listened to customer requests and specifications and made suggestions to appropriately fulfill needs
- Responded promptly to customer, vendor, and staff questions and quickly resolved issues, cultivating strong, long-term relationships
- Complied with corporate regulations, policies, and procedures to maximize safety, security, and overall trust in organization and employees
- Delivered exceptional customer service to bolster strong relationships and build positive experiences
- Kept work and common areas neat and organized to maximize productivity, alleviate potential accidents, and promote professional workspace.
Brand and Marketing Manager-Contract
Cheatham Code LLC
05.2019 - 01.2021
- Launched numerous products successfully in multiple markets
- Helped optimize product design, color, or packaging by working closely with development personnel
- Enhanced designs, color choices, and slogans for packaging and product materials
- Capitalized on emerging opportunities, consistently tracking markets to stay on top of trends
- Managed product distribution by negotiating contracts with vendors and distributors
- Collaborated with developers, advertisers, and production managers to accomplish marketing objectives for product
- Satisfied clients with close collaboration and consistent achievement of targets
- Captured new customers using creative and fresh approaches
- Considered each team member's unique talents when assigning tasks and projects to maximize success for employees and overall team
- Listened to customer requests and specifications and made suggestions to appropriately fulfill needs
- Responded promptly to customer, vendor, and staff questions and quickly resolved issues, cultivating strong, long-term relationships
- Offered to assist with additional tasks to keep projects on-task and meet tight deadlines
- Cultivated business partnerships to build lasting relationships with internal and external parties
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs
- Supervised creation of marketing materials and collateral
- Planned and facilitated meetings to share marketing plans and explain future business goals
- Assessed projects against budgets and timelines, keeping team and assignments on task
- Negotiated with vendors to obtain most cost-effective pricing for product distribution
- Coordinated marketing events for showcasing product and service offerings
- Conducted research to determine ideal markets for products and services
- Marketed products and services at tradeshows and promotional events
- Prepared marketing campaign budgets with finance personnel
- Created marketing policies and procedures, evaluating and revising to maximize team efforts.
Senior Brand Manager - Contract
Design A Body LLC
07.2017 - 11.2019
- Oversaw the brand building process for professional boxing fitness trainer
- Composed press release materials and researched media contacts
- Gained and maintained ongoing relationships with key journalists and on air outlets
- Developed and executed 'The Get Toledo Healthy' fitness campaign that gained news and radio media coverage
- Satisfied clients with close collaboration and consistent achievement of targets
- Helped optimize product design, color, or packaging by working closely with development personnel
- Captured new clients through increasing social media presence by 85%
- Developed online ads and company positioning on social media sites to increase monthly sales
- Analyzed market trends, customer requirements and competitive strategy to identify opportunities for increasing customer and business value
- Oversaw and developed strategic marketing and promotional plans for new product roll-outs
- Achieved profit targets with balanced, strategic pricing structures
- Managed product distribution by negotiating contracts with vendors and distributors
- Enhanced designs, color choices, and slogans for packaging and product materials
- Elevated team success with modeling of optimal sales and branding techniques
- Positioned brand to successfully capture 60% of market share and dramatically increase penetration
- Helped sales associates exceed goals by training on products, service requirements, and customer.
Brand Strategist
Top Style Branding LLC
10.2015
- Assisted with planning and implementing high-profile and media events
- Pitched and signed 97% of presented clientele
- On-set creative and content development director
- Established and maintained active network of industry and media contacts
- Planned artist interviews and press days, including photo shoots, listening sessions, special events, and travel itineraries
- Spearheaded strategic communication plans and proposals
- Developed campaign materials and coordinated creative execution of cohesive marketing themes
- Organized post-event publicity
- Managed festival screenings and events, including press requests and celebrity interviews
- Responded to requests for information from media and designated appropriate spokespeople and information sources
- Coordinated social media communications across all platforms and website pages
- Directed development and communication of programs to maintain favorable public and stockholder perceptions of professional accomplishments, agenda, and environmental responsibility
- Managed crisis communications with strategic and level-headed approaches
- Wrote effective talking points for media interviews and public speeches
- Developed successful marketing campaigns to promote new and existing products
- Leveraged proficiency in Adobe InDesign, Photoshop and Illustrator to design email blasts, catalogs, posters and other promotional materials
- Designed new, on-brand visual elements focusing on concept and messaging
- Selected colors and themes while adding functionality to create new designs
- Developed, designed, laid out and produced variety of technical illustrations for brochures, banners and signs
- Submitted design ideas to plan projects with customers and managers
- Directed advertisement, banner and signage projects from concept to final delivery
- Developed engaging marketing and promotional advertisements to generate sales revenue and grow customer base
- Prepared branding packages for point of sale displays, promotional materials and product packaging
- Created corporate brands by designing cohesive looks between logos and letterheads
- Consulted with clients to define design requirements and manage product development projects.
Education
Bachelor of Arts in Public Relations, Advertising, And Applied Communication -
University of Toledo
Toledo, OHSkills
- Product and Service Specification
- Canva Designer
- Google Analytics
- Detail-Oriented
- Campaign Performance Tracking
- Strategic Marketing
- Salesforce CRM Software
- Product Development Consultations
- Verbal and Written Communication
- Budget Forecasting
- Complex Problem Solving
- Communications Management
- Marketing Strategy Development
- Market Trends Analysis
- Market Research Analysis
- Contract Negotiation
- Marketing Program Management
- Relationship Building
- Research and Development
- Corporate Branding
- Website Design and Management
- Partnership Development
- Product positioning
- Employer Branding
- Advertising Campaigns
- Paid Social Advertising
- Press Release Writing
- E-commerce strategy
- Speechwriting
- Sponsorship negotiation
- Team Leadership
- Client Relationship Management
- Project Management
- Digital Media
- Branding
- Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver)
- Digital Graphics
- Graphic and Media Design
- Idea Visualization and Brainstorming
- Presentation Planning
- Corporate storytelling
- CRM Management
- Creative Direction
- Content Strategy
Accomplishments
Published Features: Voyage Houston, Voyage Atlanta, Canvas Rebel, Elev8 Magazine, Frontofficedaily.com, 20 under 40 nominee, Where It Begins Magazine, Blogger of the month and Harris County Department of Education Event Speaker
Timeline
Media Partnership Coordinator
Goodwill Industries Of Houston
03.2024 - Current
Social Outreach Director
The Artz
02.2023 - Current
Brand and Marketing Instructor-Contract
University of Houston Small Business Development Center
01.2023 - 01.2025
Digital Marketing Director - Contract
Lash Invasion LLC
12.2022 - 05.2023
Brand and Marketing Manager - Contract
The NH Brand LLC
07.2021 - 12.2021
Brand and Campaign Manager - Contract
The Toledo Lucas County Police Department
02.2020 - 08.2021
Brand and Marketing Manager-Contract
Cheatham Code LLC
05.2019 - 01.2021
Service and Engagement Leader
Target
03.2018 - 08.2021
Senior Brand Manager - Contract
Design A Body LLC
07.2017 - 11.2019
Brand Strategist
Top Style Branding LLC
10.2015
Bachelor of Arts in Public Relations, Advertising, And Applied Communication -
University of Toledo