Tony Juarez
Vista,CA
Summary
Sales Manager and Spirits specialist dedicated to driving brand awareness and promoting market growth. Experienced in researching, hosting and coordinating events / activations. I am skilled in growing spirits brands to their full potential though brand development, advocacy, and story telling, while contributing at an extremely high level. Though my 12 years in the spirits / hospitality industry I created authentic relationships that I was able to utilize on the marketing / sales side.
Before transitioning to the supplier side of the business, I had authentically made a name for myself from running and managing profitable beverage programs. This included the creation of cocktail menus, hiring / on-boarding, cost analysis and data, creating S.O.P.'s, and hiring bar mangers to manage each property.
Overview
4
4
years of professional experience
Work History
Spirits Portfolio Ambassador
Proximo Spirits
Southern California
06.2023 - Current
- Managed our spirits portfolio throughout Southern California and assisted in other markets nation wide.
- Most private barrels sold ( West coast ) followed up with successful activation / launch
- Worked directly with the marketing teams to develop our Portfolio brands through activations / events.
- Maintained and built authentic relationships through key accounts, and our distribution partners.
- Focused on Brand development though advocacy and story telling.
- Assisted our distribution partners with market blitz's nation wide to grow our portfolio throughout different markets
- KPI driven for accountability and progress tracking purposes.
- Engaged with the southern California trade, consumers, and producers
- Conducted GSM's of all new innovation / product for distribution partners.
Sales / Key Account Manager
Abre Ojos Spirits
Southern California
10.2020 - 12.2022
- Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
- Communicated product information with confidence and educated consumers about company.
- Achieved competitive brand placements at retail locations for existing and new products.
- Acted as face of brand at retail events and sampling opportunities at multiple locations.
- Showed understanding of customer's personal style and preferences when offering product advice.
- Executed brand activations to standards and with professionalism.
- Collaborated with local field sales to drive visibility and sales results.
Corporate Beverage Director ( Contracted )
Leucadia Co.
Encinitas, CA
05.2022 - 06.2023
- Verified staff compliance with accepted food and drink safety regulations, suggesting remedial training where necessary.
- Maintained exhaustive knowledge of beverage flavor profiles, nutritional information, allergens and alcoholic content.
- Created systems and operational procedures to ensure efficiency, and consistent product
- Created beverage programs for multiple concepts within the same hospitality group
- Responsible for all spirits and beer buying, while maintaining authentic positive relationships with all suppliers, and distributors
- Responsible for all hiring, termination , and onboarding of new bar staff
- Identified areas of opportunity for beverage sales by analyzing customer feedback and product demand metrics.
- Drafted beverage purchasing plan, aligning inventory needs with budgetary constraints by applying historical data.
Beverage Manager
Carte Blanche Bistro And Bar
Oceanside, CA
05.2020 - 05.2022
- Created effective employee schedules maintaining coverage at peak times and minimizing labor costs.
- Maximized Guest experience by training staff, overseeing operations and resolving issues.
- Kept alcoholic beverages well-stocked and organized to meet expected demands.
- Was given the opportunity to create and produce innovative seasonal cocktail menus
- Responsible for creation of all beverage related systems to ensure maximum efficiency from an operations standpoint
- Wine, spirits, and beer buyer
- Maintained exceptional profit margins related to overall inventory, while creating an exciting beverage program while keeping cost below 14 percent
Skills
- Sales
- Brand Development
- Marketing
- Public speaking
- Microsoft Office ( Excel, Word, PPT )
- Budget Management
- Solution and growth mindset oriented
- Exceptional Direct communication style
- Embracing of all obstacles with in a professional and personal environment
- Takes massive calculated action to better any situation
- Driven, and passionate about life's purpose and vocation
Timeline
Spirits Portfolio Ambassador
Proximo Spirits
06.2023 - Current
Corporate Beverage Director ( Contracted )
Leucadia Co.
05.2022 - 06.2023
Sales / Key Account Manager
Abre Ojos Spirits
10.2020 - 12.2022
Beverage Manager
Carte Blanche Bistro And Bar
05.2020 - 05.2022