Anthony Mucci
Lakewood,IL
Summary
Enthusiastic Sales and Customer Service professional with expertise in communication and negotiating. Driven to provide superior quality customer service. Innovative in leveraging extensive knowledge of products and services as well as creating solutions for customers to drive loyalty, retention and revenue. Highly adept at training, managing, coaching and mentoring sales and customer service associates with talent for interacting with staff at all levels of organization and public.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Market Sales Representative
Fifco Usa
01.2023 - 08.2023
- Responsible for sales of Seagram's Escapes, Labatt, Big Deal Brewing, and Genesee Brewing products throughout Lakeshore Beverage and Schamberger territories
- Managed customer accounts to secure customer satisfaction and repeat business.
- Developed and maintained comprehensive understanding of products, services and competitors to enhance sales presentations.
- Used customer insights to develop innovative sales strategies to increase sales.
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Generated weekly and monthly reports on sales performance to provide recommendations to meet sales goals.
- Generated new leads through networking and attending industry events.
- Utilized KARMA software to manage customer accounts and track performance metrics.
- Developed and delivered engaging sales presentations utilizing IRI data to convey product benefits.
Sales Representative
Louis Glunz Beer
07.2022 - 12.2022
- Responsible for McHenry County and portions of Lake and Kane Counties
- Managed over 150 account calls per week
- Placed orders at both on and off premise accounts
- Merchandised accounts daily
- Log sales call information into KARMA
- Consistently exceed company KPI’s for position
Regional Sales Manager
DESTIHL Brewery
08.2019 - 03.2022
- Responsible for covering the entirety of Windy City and Pequod’s territories in Northern Illinois and Wisconsin
- Increased sales more than 25% year over year during the pandemic
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Generated detailed sales reports and forecasts to analyze performance and track progress.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Attended industry conferences and trade shows to stay up-to-date with market trends and customer needs.
- Recap appointments with DSR’s and Brand Managers as needed but at least on a weekly basis
- Order and manage POS and tap handles for Distributor partners
- Sell in and Build displays in accounts with brewery POS
- Sample and educate accounts and consumers on our product line
- Manage, plan, forecast and order all product inventory through the Craft Beer Portal and Ekos
- Accomplish timely and productive execution of sales initiatives and promotions
- Promote, schedule and work events such as new beer launches, tap takeovers, beer dinners, festivals, expos and tastings
Ranger
New Belgium Brewing
03.2018 - 03.2019
- Responsible for covering sales footprint of four Distributer Partners in Northern Illinois
- Main liaison between NBB and those Distributor Partners
- Plan and conduct regular sales calls to accounts both on and off premise as well as local and national chain accounts
- Log sales call information into Rangerland Mobile CRM
- Recap appointments with DSR’s and Distributor Partners as needed but at least on a weekly basis
- Sample and educate accounts and consumers on the product line
- Promote, schedule and work events such as new beer launches, tap takeovers, beer dinners, festivals, expos and tastings
- Design and print posters for events
- Analyze and utilize Depletion, Purchasing, New POD, Non-Buy, Inventory, Nielsen and Lift Reports
- Conduct Quality and GLOBE standard audits for both on and off premise accounts
- Participate in regular sales and brewing training
- Graduate of REDCAP sales training program.
Brewery Sales Representative
Penrose Brewing
11.2016 - 03.2018
- Planned and conducted regular sales calls to accounts both on and off premise as well as chain accounts
- Developed positive working relationships with wholesalers and accounts
- Sales territory included the Greater Chicagoland Area
- Responsible for sampling and educating accounts and consumers on the product line
- Accomplished timely and productive execution of sales plans and promotions
- Promoted, scheduled and worked events such as tap takeovers, beer dinners, festivals, expos and tastings
- Analyzed and utilized depletion, purchasing and other sales reports
- Achieved sales goals as laid out by the Brewery
- Member of Taste Panel
- More than doubled the brewery presence in area immediately around brewery
- More than 7% increase in sales overall year over year
- Helped package and brew when necessary.
Education
Bachelor of Science - Finance and Business Management
Northern Illinois University
DeKalb, IL12.2008
Skills
- B2B Sales
- Goal-Driven
- Building Customer Loyalty
- Territory Cultivation
- Product Merchandising and Distribution
- Sales Forecasting
- Product Demonstration
- Territory Management
- Distribution Expansion
- Trend Analysis
- Inventory Coordination
- New Business Opportunities
Certification
- Cicerone Certified Beer Server
- Basset Certification
- Serve Safe Alcohol and Food Certified
Timeline
Market Sales Representative
Fifco Usa
01.2023 - 08.2023
Sales Representative
Louis Glunz Beer
07.2022 - 12.2022
Regional Sales Manager
DESTIHL Brewery
08.2019 - 03.2022
Ranger
New Belgium Brewing
03.2018 - 03.2019
Brewery Sales Representative
Penrose Brewing
11.2016 - 03.2018
Bachelor of Science - Finance and Business Management
Northern Illinois University