Tony Robinson
Boise,ID
Summary
Accomplished Sr. Director with a proven track record at Cradlepoint (Ericsson), elevating operational efficiencies and fostering significant revenue growth from $18M to $62M. Expert in collaborative leadership and data analytics, I've successfully built strong industry partnerships and motivated teams to exceed sales targets, highlighted by receiving the Summit Club award twice. Experienced with strategic planning, team leadership, and operational excellence. Utilizes proven methodologies to drive business growth and enhance organizational performance. Track record of successfully leading diverse teams and managing complex projects.
Overview
18
18
years of professional experience
Work History
Sr. Director, Inside Sales
Cradlepoint (Ericcson)
03.2014 - Current
- Drove strategic improvements to enhance operational and organizational efficiencies.
- Developed strong relationships with key industry partners, fostering collaboration and mutual growth opportunities.
- Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
- Helped grow organization from approximately 25 Inside Sales reps and $18M in Revenue in 2014 to 80+ Sales reps and $62M in Revenue in 2018.
- 2 time Summit Club recipient in 2020 and 2023 as a Sales Leader
Director of Sales
Inovus Solar
03.2009 - 02.2014
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
- Championed change initiatives within the organization aimed at driving efficiency improvements in the overall sales operation infrastructure.
- Helped build Inovus' Channel Strategy and recruit Channel Partners
Solution Sales Specialist
Microsoft
10.2007 - 03.2009
- Responsible for managing mid-market sales for 4 Microsoft districts covering 19 states. Districts include: Mid-Atlantic, Southeast, New York and New England where I maintained sales of 140% ( #1 ranked on the team) above quota while building a scalable infrastructure. My team included 2 Inside Sales Associates, 2 Technology Solution Specialists and indirectly leading and networking with over 40 District team members that included Strategic Engagement Managers, Account Managers, Partner Account Managers, etc.
Marketing Programs Mgr
Microsoft
06.2006 - 10.2007
Education
Bachelor of Science - Public Relations And Marketing
University of Idaho
Moscow, ID05-1995
Skills
- Collaborative Leadership
- Culture Transformation
- Team Management
- Team Building and Motivation
- Organizational Development
- Data Analytics
- Pipeline Development
- Core Values Management
- Verbal and written communication
- Staff Development
- Negotiation
Timeline
Sr. Director, Inside Sales
Cradlepoint (Ericcson)
03.2014 - Current
Director of Sales
Inovus Solar
03.2009 - 02.2014
Solution Sales Specialist
Microsoft
10.2007 - 03.2009
Marketing Programs Mgr
Microsoft
06.2006 - 10.2007
Bachelor of Science - Public Relations And Marketing
University of Idaho
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