TONYA ASMAR
Shelby township,MI
Summary
SENIOR RETAIL MANAGER with extensive experience spearheading strategy planning and project management of retail stores to maximize year-over-year (YOY) growth, enhance internal processes, and drive employee productivity. Efficient, astute changemaker with a proven record of collaborating with stakeholders at all levels, establishing mission alignment and implementing new procedures that engage new customer bases and enhance profitability. Dedicated leader leveraging exceptional interpersonal communication and relationship building abilities to motivate personnel, continually achieving and exceeding business objectives while positioning companies for success.
Overview
27
27
years of professional experience
Work History
Assistant General Manager
Tory Burch
Troy, MI
12.2023 - Current
- Handled cash accurately and prepared deposits.
- Motivated, trained, and disciplined employees to maximize performance.
- Collaborated with the General Manager on marketing initiatives to increase brand awareness and drive sales growth.
- Increased customer satisfaction by addressing and resolving concerns in a timely manner.
- Resolved problems promptly to elevate customer approval.
- Trained and guided team members to maintain high productivity and performance metrics.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
Boutique Manager
Anne Fontaine
Troy, MI
03.2023 - 12.2023
- Strong leadership, critical thinking and problem solving skills
- Monitoring and execution of daily staff payroll goals, individual targets, product knowledge, and promotional events
- Maintain a professional attitude with sincerity and enthusiasm
- Fully understanding of specialty retail, including business development, visual merchandising, and store operations
- Owns personal development, actively listens and accepts feedback, direction, and guidance.
Assistant Manager
Banana Republic
Troy, MI
11.2022 - 03.2023
- Met expectations to become an expert of the brand's selling behaviors
- Coached and developed staff leveraging behaviors with every customer with a successful exceptional customer experience
- Recruit, hire, and develop people to drive a culture of high performance and engagement
- Support strategies and processes using a customer centric mindset to deliver results, drive store sales, and maximize efficiencies and productivity
- Accountable for team performance through teaching, coaching, and providing meaningful feedback to build capabilities.
Store Manager
Stuart Weitzman
Troy, MI
07.2019 - 05.2020
- Upheld operational and organizational standards of the store through proactive leadership, including monitoring inventory levels, managing visual merchandising, and developing business strategies
- Prioritized improvement across all key performance indicators (KPIs) by establishing and promoting a goal oriented environment while motivating personnel to achieve sales targets and overall store objectives
- Drove business financial strength for a $1M store by analyzing budgets against forecasts and adjusting scheduling to sustain effective labor planning while ensuring employees received adequate hours
- Provided ongoing training and development for personnel, instructing on best practices regarding customer service, selling, and policies and procedures to establish a dynamic, top-performing team
- Demonstrated strong interpersonal and relationship building abilities with customers as well as with adjacent mall management to cultivate strategic partnerships contributing to the success of all operations
- Continually communicated with staff at all levels, fostering an exceptional rapport to build a positive and empowering work environment that successfully translated into performance improvements.
Store Manager
BCBGMAXAZRIA
Troy, MI
10.2015 - 07.2019
- Managed operations and store loss prevention (LP) strategies for the largest volume location in the district, devising new procedures and approaches to substantially reduce shrink
- Prioritized up-selling techniques and leveraging complementary apparel for outfits to ensure quality floor sales and successfully exceed the company stretch goals for Q1 of 2014 by 30%
- Built strong rapport with potential and existing clients to build a robust pipeline of referrals which exceptional team building abilities by successfully recruiting and training staff to foster an enjoyable, engaging workspace, bolster productivity, and reduce employee turnover.
Store Manager
Cache
03.1997 - 10.2015
Skills
- Retail Operations Management
- Project Management
- Relationship Building
- Organizational Leadership
- Sales & Marketing strategies
- Performance Improvement
- Business Strategic Planning
- Customer Service & Retention
- Staff coaching & Training
Accomplishments
- Championed a complete staff overhaul at Stuart Weitzman by hiring exceptional, customer-oriented candidates aligned with organizational expectations, generating a business increase of 7%
- Drove top performance at BCBG MAX AZRIA as the Store Manager by employing innovative business strategies and selling techniques to achieve $600K+ and $750K in sales in 2015 and 2016, respectively.
- Exhibited strong leadership and employee empowerment at BCBGMAXAZRIA, providing ongoing development for staff that increased productivity while exceeding sales targets by 30% in Q1 of 2015.
Languages
Arabic
Full Professional
Timeline
Assistant General Manager
Tory Burch
12.2023 - Current
Boutique Manager
Anne Fontaine
03.2023 - 12.2023
Assistant Manager
Banana Republic
11.2022 - 03.2023
Store Manager
Stuart Weitzman
07.2019 - 05.2020
Store Manager
BCBGMAXAZRIA
10.2015 - 07.2019
Store Manager
Cache
03.1997 - 10.2015