amy maxfield
Fort Lauderdale,FL
Summary
Highly motivated and driven Manager successful at implementing strategic approaches to drive profitability and sales. Recognized for performance excellence in operations, customer care, sales and leadership. Strong ability to drive profits, control costs and achieve continuous process improvement. Adept in motivating, training and developing team members to drive profitability in a highly competitive environment.
Overview
14
14
years of professional experience
Work History
Studio Manager
Orangetheory Fitness
Fort Lauderdale, FL
02.2016 - 03.2020
- Drove revenue and profit margins through exceptional customer service, implementing protocols and investigating sales reports for a speedy resolution
- Identified and capitalized on profit generating opportunities while managing payroll, budgets, business plans, profits, costing and expenses
- Retained existing customers and substantially grew the customer base and sales volume
- Mentored and trained staff to ensure productive goal setting and sales objectives achievement
- Assisted the marketing department in optimizing strategic initiatives in the local area recruiting
- Created, implemented and conducted employee onboarding and training programs.
General Manager
LA Fitness
Fort Lauderdale, FL
03.2006 - 01.2016
- Recruited interviewed and hired people offering added value, a positive attitude and industry knowledge to the sales team
- Supervised 45 employees to ensure optimal productivity to drive client retention
- Improved profitability by developing pipeline utilizing multiple marketing channels and sales strategies
- Ensured compliance by auditing quality systems to ensure optimal efficiency
- Streamlined operational efficiencies by coordinating staff development and succession planning.
Education
Bachelor of Arts - Interpersonal Communications
University of Central Florida
2003
Skills
- Operations management
- Strategies and goals
- Recruiting and hiring
- Leadership and team building
- Sales planning and implementation
- Team training and development
Timeline
Studio Manager
Orangetheory Fitness
02.2016 - 03.2020
General Manager
LA Fitness
03.2006 - 01.2016
Bachelor of Arts - Interpersonal Communications
University of Central Florida
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