Tracey Childs
Medway,MA
Summary
Results-driven leader adept at guiding high-performing teams and implementing strategic initiatives to drive business success. Known for fostering collaborative environment and achieving measurable milestones. Exhibits strong leadership and adaptability to changing business needs.
Overview
19
19
years of professional experience
Work History
Sr Director Product Marketing - Team Lead
Samsonite
10.2024 - Current
- Developed strategic plans to enhance operational efficiency across multiple departments.
- Collaborated with cross-functional teams to align business objectives with overall company vision.
- Analyzed market trends and competitive landscape to inform decision-making processes.
- Led initiatives to streamline workflows, resulting in improved project delivery timelines.
- Established key performance indicators to measure success and drive accountability within teams.
- Optimized project timelines by effectively delegating tasks and prioritizing workload among team members.
- Cultivated a culture of innovation by promoting creative thinking and encouraging employees to take calculated risks in pursuit of solutions.
- Achieved departmental goals by developing and implementing strategic plans and initiatives.
Director of Product Marketing
Samsonite
06.2006 - 10.2024
- Developed product positioning strategies to enhance market visibility and customer engagement.
- Executed marketing campaigns utilizing digital channels to drive lead generation and brand awareness.
- Collaborated with cross-functional teams to align product messaging with customer needs and market trends.
- Conducted competitive analysis to identify market opportunities and inform product development strategies.
Education
Master of Arts - Communications
Suffolk University
Boston, Massachusetts, MA05-1997
Bachelor of Arts - Communications
Salem State University
Salem, Massachusetts, MA05-1993
Skills
- Collaborative leadership
- Team management
- Data analytics
- Strategic planning
- Project management
- Budget management
Timeline
Sr Director Product Marketing - Team Lead
Samsonite
10.2024 - Current
Director of Product Marketing
Samsonite
06.2006 - 10.2024
Master of Arts - Communications
Suffolk University
Bachelor of Arts - Communications
Salem State University