Traci Woodall
Lake Worth,FL
Summary
Dedicated Program Director adept at managing programs. Bringing deep understanding of what it takes to run high-quality program and achieve desired results. Enthusiastic about pursuing new professional challenges and eager to contribute my teaching, managing, and professional sales skills. Prepared to take the next step with company offering opportunities for growth and advancement.
Overview
23
23
years of professional experience
Work History
Sales and Marketing Director
Artis Senior Living
Boca Raton, FL
12.2023 - 06.2024
- Increased sales revenues by developing and implementing strategic marketing plans. Hit and exceeded my monthly goals every month Hit and exceeded my monthly goals every month.
- Established strong relationships with key clients, resulting in long-term partnerships and increased revenue.
- Managed a high-performing sales team, ensuring consistent achievement of sales targets and quotas.
- Launched new products and services, effectively positioning them within the market to drive growth..
Memory Care Director
Capstone Senior Living
Royal Palm Florida
03.2023 - 12.2023
- Conducted tours of facility to prospective residents and families.
- Coached and trained newly hired employees to promote knowledge of responsibilities and position requirements.
- Recruited and hired highly talented individuals bringing great skills and passion to work.
- Communicated effectively with family members on regular basis regarding care, issues and overall health of loved ones.
- Recruited, hired and trained all staff, providing direct supervision, ongoing staff development and continuing education to employees.
- Established and maintained effective communication with staff, physicians and community organizations to promote high quality patient care.
- Spearheaded and implemented new projects to expand scope of engagement.
- Communicated with patients, ensuring that medical information was kept private.
Sales Director
Lifespace Communities
Delray Beach, FL
03.2022 - 07.2023
- Achieved monthly sales goals by promoting product benefits and enrolling new clients.
- Retained excellent client satisfaction ratings through outstanding service delivery.
- Reached out to customers after completed sales to evaluate satisfaction and determine immediate service requirements.
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
- Attended advanced training sessions and conferences to increase product knowledge and productivity.
- Exceeded goals for new accounts in single sales cycle.
- I have maintained a steady level of occupancy ranging from 90-100% and have consistently maintained a healthy waitlist.
Senior Lifestyle Sales Director
Discovery Senior Living
08.2020 - 03.2022
- Aggressively pursued competitive accounts by differentiating company from competitors.
- Met and exceeded all sales goals, while working thru COVID.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Planned and executed all marketing events for our professional and lead conversion network.
- Established beneficial professional networks and partnerships to gain insight and knowledge of outreach community.
Sales Manager
Courtyard Gardens Senior Living
08.2019 - 05.2020
- Met with customers and prospective business partners to explore new markets, technology and innovation strategy
- Identified project requirements by establishing personal rapport with potential and existing clients
- Set overall vision and provided team leadership
- Communicated with clients to review contract, answer any questions and learn about their unique scenarios and how to troubleshoot
- Worked in sales trailer from breaking ground to secure deposits
- Did all marketing and networking to develop brand awareness
- Secure deposits of more than 35 plus residents at the beginning stages of the Covid pandemic
- Organized promotional events and interacted with community to increase sales volume
Memory Care Program Director
Atria Senior Living Inc.
12.2017 - 09.2019
- Planned and oversaw the implementation of the calendar each month including all special activities and trips
- Conducted clinical observations during activities, regarding emotional and behavioral health for over 25 residents
- Maintained budget and ordered supplies for activities
- Provided ongoing guest service
- Restocked inventory each month and reviewed cash operation data to verify proper replenishment
- Created customized care plans, working with staff and families to assess and meet individual needs
- Oversaw periodic safety inspections, patrol service and immediate response to all safety-security situations
- Wrote reports of daily activities and irregularities such as property damage, theft, guest or employee accidents and unusual occurrences
Artist, Founder, Owner
Vino Van Gogh Paint Wine Bar
09.2012 - 11.2018
- Lead in developing sales /marketing programs for this business, which specializes in wine and paint parties
- Handled all the hiring, payroll, and bookkeeping for entire daily business functioning
- Provide sales leadership in building monthly revenues to 40K via private parties and special events, company team building exercises, kids classes, and charity events to give back to local charities
- Responsible for starting this business from the ground up and growing the business to 15,000 plus Facebook and other social media followers
- Efficiently create sales and marketing programs that spark client creativity by having clients follow along with the artist/myself thru step by step instruction to create their own masterpiece
Advertising Account Executive
Clipper Magazine
01.2001 - 01.2007
- Worked closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes
- Exceeded all goals by 110% every quarter
- Created effective messaging using language, graphics and marketing collateral
- Cultivated and managed relationships with key clients, vendors and community partners.
- Managed project deadlines and monitored milestones through completion stage
- Recieved 3 Account Executive of the Month Awards
Education
Bachelor of Science - Liberal Arts and Sciences
University of Central Florida
Orlando, FL1996
Skills
- Self-motivated
- Attention to detail
- Verbal and written communication
- Flexible schedule
- Budgeting and finance
- Creative problem solving
- Staff training/development
- Human resources management
- Efficient multi-tasker
- Creative
Timeline
Sales and Marketing Director
Artis Senior Living
12.2023 - 06.2024
Memory Care Director
Capstone Senior Living
03.2023 - 12.2023
Sales Director
Lifespace Communities
03.2022 - 07.2023
Senior Lifestyle Sales Director
Discovery Senior Living
08.2020 - 03.2022
Sales Manager
Courtyard Gardens Senior Living
08.2019 - 05.2020
Memory Care Program Director
Atria Senior Living Inc.
12.2017 - 09.2019
Artist, Founder, Owner
Vino Van Gogh Paint Wine Bar
09.2012 - 11.2018
Advertising Account Executive
Clipper Magazine
01.2001 - 01.2007
Bachelor of Science - Liberal Arts and Sciences
University of Central Florida