Summary
Overview
Work History
Education
Skills
Accomplishments
References
Timeline
Generic

Tracy Egan

Marketing
Watertown,CT

Summary

Marketing executive with proven expertise in direct mail and omnichannel campaign management. Skilled in building high-performing teams and aligning sales with operations. Executes data-driven strategies that enhance ROI, demonstrating strong leadership and financial management capabilities. Achievements include significant contributions to growth and operational excellence.

Overview

19
19
years of professional experience

Work History

Senior Vice President, Agency Services

Media Horizons
Fairfield, CT
02.2006 - 05.2025
  • Spearheaded strategic planning and execution of integrated marketing campaigns across direct mail and omnichannel media channels.
  • Led a cross-functional team of 15+ in account management, media, analytics, and creative, fostering collaboration.
  • Oversaw a portfolio generating over $7M in annual billings, exceeding client performance goals through data-driven optimization.
  • Acted as key liaison between sales and operations to ensure seamless campaign execution and enhance customer experience.
  • Established a center of excellence for direct mail innovation, modernizing targeting, personalization, and attribution techniques.
  • Mentored non-media sales staff to effectively understand and sell complex media and analytics solutions.
  • Analyzed data from marketing campaigns to identify best practices for future initiatives.

Education

Bachelor of Arts - English And History

University of Connecticut
Storrs, CT
05-1995

Skills

  • Direct mail marketing strategy
  • Data-driven decision making
  • Sales operations alignment
  • Client services management
  • Creative campaign oversight
  • Market research analysis
  • Customer experience enhancement
  • Workflow restructuring
  • Budget management
  • Revenue generation
  • Strategic leadership
  • Product management
  • Marketing strategy
  • Business development
  • Executive support functions
  • Visionary leadership

Accomplishments

2025 National Postal Forum, Featured Speaker, Delivering Growth in Direct Mail: Turning Challenges into Big Opportunities

References

References available upon request.

Timeline

Senior Vice President, Agency Services

Media Horizons
02.2006 - 05.2025

Bachelor of Arts - English And History

University of Connecticut

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