Tracy Martin
Union Pier,MI
Overview
28
28
years of professional experience
Work History
Business Development
Heyboer & Bolt
, Michigan
02.2026 - Current
- Identify, qualify, and manage pipeline of architects, builders, designers, dealers, and industry professionals to develop relationships and convert opportunities into new business.
- Led business development for new Cambria offering, expanding sales opportunities across product lines.
- Developed marketing and event strategies that increased brand awareness, strengthened relationships, and generated new business opportunities.
- Increased sales with six months and established Heyboer & Bolt as one of the top purchaser of Cambria slabs in Michigan.
- Collaborated with internal teams and industry partners to create client-focused solutions and support projects through sales process.
- Commercial & Residential Fabrication, Installation & Architectural Solutions
Market Representative
Cambria
05.2024 - 02.2026
- Achieved 100% of first-half sales plan in 2025 as part of nationwide Cambria team.
- Secured strategic partnership with Heyboer & Bolt to launch reintroduced product offering.
- Cultivated relationships with largest customers through joint sales calls and targeted account development.
- Participated in industry associations and trade shows to enhance visibility and generate leads.
- Coordinated marketing materials on committee to strengthen brand presence.
- Maintained accurate data in Salesforce CRM for effective opportunity management.
- Managed territory contacts and business development activities to maximize growth opportunities.
- Achieved 95% of overall sales plan, demonstrating strong performance under challenging conditions.
Territory/Business Development
Innovative Architectural Products [IAP]
01.2012 - 05.2024
- Identified decision makers and key influencers among architects, developers, general contractors, installers, and owners to secure new and repeat business
- Developed and implemented entry strategy for uncharted territory, collaborating with manufacturer on growth plan post-launch
- Independently developed, executed, and managed sales territory plan and budget
- Establish key targets and projects that align with manufacturers' products and solutions
- Liaison between manufacturer and customer for coordination and communication on pre/post sale to achieve proper quotation, documentation, sale, logistics, lead times, installation and training
- Solution selling in competitive and saturated marketplace
- Provided detailed monthly, quarterly, and annual sales forecasts to manufacturers, enhancing alignment on sales goals
- Identify and attend industry tradeshows and events, along with coordinating necessary marketing material
Strategic Account Manager
Gordon Flesch Company (GFC)
Chicago, IL
01.2004 - 01.2006
- Won new client contract from one of the top three largest targets in new vertical market while displacing their incumbent vendor of 14 years
- Developed strategy for new vertical market in newly acquired Chicago marketplace, enhancing GFC's market presence
- Coordinated internal team to prepare and present needs analysis recommendations, driving renewal and new business revenue opportunities
- Managed monthly account reviews to analyze performance and identify growth opportunities, ensuring ongoing customer satisfaction
- Office technology, document management and on-site facilities management solutions provider
Major Account Executive
Pitney Bowes, Inc.
Milwaukee, WI
01.2002 - 01.2004
- First in District to sell new product after launches in May and October 2002; Honors Club winner for exceeding sales goals in 2002 and 2003
- Delivered product demonstrations and needs analysis quotations to meet and exceed sales goals
- Coordinated implementation and training on new and existing products at customer sites to enhance user adoption
- Supplied software, hardware, and services for business mailing and processes, supporting client operational needs
Director of Sales
SmartMail Services/Deutsche Post [Acquired by Deutsche Post]
01.1999 - 01.2001
- Developed midwest sales plan to introduce new services aligned with U.S. mail regulations.
- Conceptualized international business plan demonstrating viability for global market entry through strategic partnerships.
- Created brand awareness and market presence for newly launched service in United States.
- Organized representation of company services at trade shows across United States and Europe.
- Coordinated meetings in Europe and Asia for CEO to engage with key postal administration decision makers.
- Achieved status as first company offering postal mail discounts for flat mail; ranked third largest global postal operator in midwest region.
Education
Bachelor of Science - Public Relations, Marketing
Northern Michigan University
Marquette, MI05-1995
Timeline
Business Development
Heyboer & Bolt
02.2026 - Current
Market Representative
Cambria
05.2024 - 02.2026
Territory/Business Development
Innovative Architectural Products [IAP]
01.2012 - 05.2024
Strategic Account Manager
Gordon Flesch Company (GFC)
01.2004 - 01.2006
Major Account Executive
Pitney Bowes, Inc.
01.2002 - 01.2004
Director of Sales
SmartMail Services/Deutsche Post [Acquired by Deutsche Post]
01.1999 - 01.2001
Bachelor of Science - Public Relations, Marketing
Northern Michigan University