Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

Tracy Tanner

Kaysville,UT

Summary

Seasoned higher education sales executive and business development guru with thorough knowledge of higher education hierarchy. Excellent sales strategist and consistent goal achiever. Successful working with C-Level suite, executive administrators, and system-wide committees. Experienced at presenting, positioning, closing and implementing SaaS platforms for education. Highly organized and results-oriented with a personable, likable demeanor.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Owner/Primary

Ed Tech Consultants
03.2020 - Current
  • Uni-Cation (2021 - 2023, US) - Founded and launched new higher ed business targeted at reducing the cost of tuition and improving the skills gap between graduation and employment.
  • English3 (2017 - current, US) - Increased institutional adoption by 193 new accounts driving over $1.3M in annual revenue.
  • BibliU (2020 - 2021, UK) - Closed several high-profile institutions and acting liaison between the BibliU and the Cal State University system Chancellor's Office.
  • CrossBraining (2020 - 2022, US) Led sales strategy and team with the individual faculty adoption process.
  • Ment.io (2020 - 2021, Israeli) - Streamlined platform sales strategy working through institutional academic technology directors.

Sr. Sales Executive

Labster, Inc
01.2023 - 03.2024

Employed and implemented new enterprise-level sales strategy. Work with large nursing programs to implement cutting-edge, full-immersive VR technology to improve nursing student outcomes.

Worked on campus-wide strategy of placing and implementing STEM-related VR labs during transition year for company. Provided a top-down approach in sales to replace the course-level existing method of sales.

VP of Academic Sales | North America

BibliU
Salt Lake City, Utah
01.2017 - 06.2019
  • Acquired several high-profile accounts including, NYU, Columbia, SDSU, UCCS, BYU-Idaho, and Grand Canyon University representing $1.7M AAR.
  • Spearheaded vendor partner agreement with CSU Chancellor's Office (AL$ Initiative).
  • Appointed Head of Academic Sales North America after 3 months of contract work.

Enterprise Sales Director

Top Hat
04.2016 - 10.2017
  • Developed enterprise sales process and demonstrated scalability.
  • Managed sales pipeline for enterprise campaign with 300+ accounts.
  • Organized and cataloged the RFP process for institutional sales.
  • Authored strategy and won California State University system-wide RFP and ALS initiative resulting in $3.5M forecasted revenue.
  • Expanded other portfolio products resulting in an additional $630K in revenue.

Sales Executive/North America Sales Manager

Macmillan New Ventures
01.2012 - 04.2016
  • Double-digit growth (12% increase) in overall revenue.
  • MNV 2012 Sales Rep of the Year with 127% of goal ($3.4M vs $2.890M).
  • Increased year-on-year sales by 28% from FY2012 to FY2013.

Senior Publishing Representative

Cengage Learning
Salt Lake City, Utah
01.2011 - 02.2012
  • Established relationships with existing customers to promote new product or service opportunities.
  • Exceeded sales targets (128% of goal).
  • Met or exceeded sales objectives on consistent basis to drive company growth.
  • Trained, coached, and mentored new sales associates for maximum performance.
  • Cultivated a positive work environment that fostered collaboration among team members while also encouraging individual achievement goals.
  • Boosted sales revenue by developing and maintaining strong relationships with clients.

Senior Publishing Representative

Pearson Education/Prentice Hall
Salt Lake City, Utah
01.2005 - 12.2011
  • Achieved or exceeded sales goal 4 of 5 years at Pearson.
  • Increased mobile and e-accessible course material by 175%.
  • Named Regional Top Custom Publisher in 2007.
  • Exceeded performance targets through diligent work ethic and focus on results-driven tasks.
  • Handled customer complaints quickly and professionally to restore customer confidence and prevent loss of business.

Education

Bachelor of Science - Anthropology

University of Utah
Salt Lake City, Utah
12.2001

Skills

  • C-Level
  • Business Development
  • Territory Management
  • Enterprise
  • SaaS
  • Travel management
  • Written/Verbal communication
  • Strategic Planning
  • Sales Forecasting
  • Negotiation
  • CRM

Certification

MEDDPIC Certified

Member of National Realtors Association

Timeline

Sr. Sales Executive

Labster, Inc
01.2023 - 03.2024

Owner/Primary

Ed Tech Consultants
03.2020 - Current

VP of Academic Sales | North America

BibliU
01.2017 - 06.2019

Enterprise Sales Director

Top Hat
04.2016 - 10.2017

Sales Executive/North America Sales Manager

Macmillan New Ventures
01.2012 - 04.2016

Senior Publishing Representative

Cengage Learning
01.2011 - 02.2012

Senior Publishing Representative

Pearson Education/Prentice Hall
01.2005 - 12.2011

Bachelor of Science - Anthropology

University of Utah

MEDDPIC Certified

Member of National Realtors Association

Tracy Tanner