Tramaine Isabell
Seattle,WA
Summary
Dynamic business development and partnerships professional with over 4 years of experience driving revenue growth and managing cross-functional initiatives within the sports industry. Expertise in scaling partnerships, optimizing account performance, and delivering actionable insights that enhance customer experiences and business outcomes. Adept at navigating ambiguity, supporting deal negotiations, and fostering collaboration among internal and external stakeholders to achieve measurable growth. Committed to leveraging data-informed strategies to propel organizational success and elevate brand presence in a competitive market.
Overview
2027
2027
years of professional experience
Work History
Business Development Manager
Baden Sports
Seattle, WA
01.2023 - Current
- Generated $625K+ annual revenue through new business acquisition and expansion of existing accounts
- Led strategic partnership development with Adidas, resulting in a white-label manufacturing agreement across North America for basketball and volleyballs
- Built and managed partnerships with athletes and organizations, including Paolo Banchero, Brandon Roy, Isaiah Thomas, Terance Mann, and Brian Scalabrine
- Secured $50K+ white label deal (Market Studios) through targeted outreach, relationship development, and value-based selling
- Collaborated on multi-channel marketing initiatives that increased product visibility and engagement across key markets
- Contributed to retail expansion strategy, supporting partnership development with Dick’s Sporting Goods
- Built and managed a 50+ account pipeline, tracking performance and identifying growth opportunities using CRM tools
- Partnered cross-functionally with product, marketing, and operations teams to execute go-to-market strategies and scale product adoption
- Delivered data-driven recommendations to improve sales performance, pricing strategy, and customer retention
- Supported deal structuring and negotiations with leagues, teams, and enterprise partners, ensuring alignment across stakeholders
- Led launch execution of Baden’s flagship basketball, coordinating internal teams and external partners to drive market penetration and revenue growth
- Identified inefficiencies in sales workflows and implemented process improvements that increased operational efficiency
Marketing Team Member
Baden Sports
Kent, WA
2020 - 2022
- Led the development of athlete-centric marketing content and product messaging that drove business growth and retail sales. Oversaw the production of marketing materials while competing internationally, strengthening Baden's global brand presence.
- Built product and promotional materials used for retailer presentations and partner outreach. Provided athlete‑centered product feedback that strengthened brand positioning and credibility.
Professional Athlete
NBA Summer League, International
- Developed high-performance mindset, adaptability, and ability to execute under pressure in fast-paced environments
Education
Bachelor’s Degree - Communications
Drexel University
Philadelphia, PA2018
Organizational Leadership
Saint Louis University
St. Louis, MO2019
Skills
- Strategic business development
- Strategic Partnerships
- Account Management
- Revenue Growth & Optimization
- Cross-Functional Leadership
- Data Analysis (Excel, CRM, reporting)
- Pipeline Management
- Deal Negotiation Support
- Process Improvement & Scaling
- Stakeholder Communication
Timeline
Business Development Manager
Baden Sports
01.2023 - Current
Professional Athlete
NBA Summer League, International
Marketing Team Member
Baden Sports
2020 - 2022
Bachelor’s Degree - Communications
Drexel University
Organizational Leadership
Saint Louis University