TRESHA MCMILLAN
West Palm Beach,FL
Summary
Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.
Overview
18
18
years of professional experience
5
5
years of post-secondary education
Work History
Director of Marketing
Southern Storage Management, Inc
Palm Beach Gardens, United States
08.2011 - Current
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed and presented marketing plans and reports to CEO
- Created and managed marketing budget, ensuring maximized ROI.
- Planned and executed events and marketing programs to increase qualified leads.
- Created and managed social media campaigns to increase brand engagement.
- Improved website visibility through development and implementation of SEO strategies.
- Optimized email campaigns to increase open and click-through rates.
Corporate Marketing Associate
ION Media Networks
West Palm Beach, FL
10.2009 - 08.2011
- Assisted in media releases and publicity events to promote company,
- Analyzed content engagement across channels and used knowledge to inform efforts going forward.
- Wrote and edited blogs, social media posts, web copy and emails.
- Worked closely with in-house design team to develop visuals for content.
- Assisted with pre-season marketing plans to support department and programming strategies.
- Increased customer engagement through social media.
- Created social media content with consistent content and tone.
- Interacted with fans and clients in effort to take advantage of positive posts and feedback to boost brand identification.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
MARKETING /Operations Coordinator
Palm Beach Capital Management, LLC
Palm Beach Gardens, United States
01.2005 - 12.2008
- Successfully led the planning and organization of companywide events
- Created marketing material used by investment managers to introduce funds and educate potential investors
- Established and maintained strong client relations with institutions, family offices, and high net worth individuals
- Worked directly with the Director of Operations to maintain and update client files, ensure compliance with SEC and other regulatory bodies and assisted with due diligence research along with any other operations procedures
- Liaised with hedge fund managers and other various on and offshore administrators to assist in Fund management.
Education
MBA - International Business
Florida Atlantic University
Boca Raton, FL 08.2002 - 06.2004
Bachelor of Science - Tourism And Travel Services Marketing Operations
University of The West Indies
08.1999 - 06.2002
Skills
Marketing and advertising
Campaign development
Digital marketing
SEO and analytics
Branding
Timeline
Director of Marketing
Southern Storage Management, Inc
08.2011 - Current
Corporate Marketing Associate
ION Media Networks
10.2009 - 08.2011
MARKETING /Operations Coordinator
Palm Beach Capital Management, LLC
01.2005 - 12.2008
MBA - International Business
Florida Atlantic University
08.2002 - 06.2004
Bachelor of Science - Tourism And Travel Services Marketing Operations
University of The West Indies
08.1999 - 06.2002