Trina Orlando
Wexford,PA
Summary
Dedicated communications professional with a proven track record of consistently meeting and exceeding company goals through organized and efficient practices. Expertise in thriving under pressure and adapting to new challenges, ensuring optimal enhancement of the organizational brand. Committed to leveraging skills and experience to drive success and foster growth within dynamic environments. A results-oriented approach combined with a passion for excellence positions as a valuable asset to any team.
Overview
20
20
years of professional experience
Work History
Communications Consultant
Freelance
01.2023 - Current
- Develop and execute media relations strategies for high-profile individuals and organizations in crisis situations
- Safeguard individual/organizational reputation through aggressive media relations tactics
- Collaborate with executives and legal counsel to respond to media inquiries in high-stakes situations where individual/organizational reputation is at stake
- Coordinate organizational announcements and pitch to appropriate media
- Provide voiceover work for commercials airing on television
Adjunct Faculty
Georgetown University
08.2021 - Current
- Teach online media relations course to 20+ graduate students per semester
- Develop 13-weeks of dynamic and engaging course content per semester incorporating current events and industry trends to maximize student comprehension of learning objectives
- Evaluate student work based on rubrics and monitor student progress throughout the semester
Capstone Advisor
Georgetown University
08.2021 - Current
- Manage up to six degree-seeking graduate students per semester in completion of Capstone coursework for public relations and corporate communications program
- Supervise development of up to six strategic communication plans per semester that address quantifiable communication challenges for pro bono clients nationwide
- Advised two Outstanding Capstone Award-winning students, who were selected by panel of faculty and industry professionals for developing best communication plans among peers
Reporter
NBC Chicago
07.2014 - 08.2021
- Reported live from breaking news scenes across Chicago for up to four newscasts per day
- Conducted extensive interviews both in-person and by phone and edited information on tight deadlines
- Used social media to develop stories and grow station audience
- Cultivated relationships in community for purpose of finding stories and generating exclusive content
Anchor/Reporter/Westmoreland County Bureau Chief
KDKA TV
08.2008 - 07.2014
- Researched and produced live daily news reports for market’s number one rated 4, 5 and 6 p.m. newscasts
- Anchored weekend morning and evening newscasts including live unscripted coverage of breaking news events
- Worked to build station’s brand through strategic participation in community events
- Developed and maintained relationships in Westmoreland and surrounding counties that resulted in comprehensive news coverage and regional audience growth
Anchor
WJET TV
01.2006 - 08.2008
- Solo-anchored market’s number one rated morning and noon newscasts for three hours each weekday including unscripted breaking news and special event coverage
- Conducted live and taped interviews to obtain information
- Crafted well-written news stories based on facts and edited content for broadcast and online platforms
- Collaborated with station management to develop and launch Fox 66 News in the Morning, a new hour-long newscast on sister station WFXP
- Produced weekly “Good Kid” segment telling the stories of youth making a difference in the community
Education
MPS - Public Relations and Corporate Communications
Georgetown University
Washington, DCBA - Broadcast Journalism And Political Science
University of Southern California
Los Angeles, CASkills
- Public relations
- Media relations
- Crisis communications
- Press release writing
- Content development
- Message development
- Brand management
- Social media
Timeline
Communications Consultant
Freelance
01.2023 - Current
Adjunct Faculty
Georgetown University
08.2021 - Current
Capstone Advisor
Georgetown University
08.2021 - Current
Reporter
NBC Chicago
07.2014 - 08.2021
Anchor/Reporter/Westmoreland County Bureau Chief
KDKA TV
08.2008 - 07.2014
Anchor
WJET TV
01.2006 - 08.2008
MPS - Public Relations and Corporate Communications
Georgetown University
BA - Broadcast Journalism And Political Science
University of Southern California
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