Results-driven healthcare leader with 19 years of experience in business development, market growth, and Medicare Advantage strategy. Developed strategic partnerships, coached high-performing teams, and expanded referral networks to align growth initiatives with organizational goals. Collaborated with executive leadership and community stakeholders to drive sustainable market expansion and enhance value-based care.
Work History
Community Relations Specialist
1 Year 2 Months
ARCHWELL HEALTH | 06.2025 - Current
Develop partnerships with providers, brokers, senior living communities, chambers of commerce, faith organizations, and community agencies.
Established partnerships with providers, brokers, senior living communities, chambers of commerce, faith organizations, and community agencies to enhance community engagement.
Collaborate with Growth, Clinical, Operations, and Provider leadership to identify market opportunities and improve community access to care.
Executed educational events, Lunch & Learns, and broker engagement initiatives to strengthen community relationships and increase awareness of services.
Analyzed outreach metrics and market trends to devise strategies aimed at increasing future New Member Appointments (NMAs).
Create executive dashboards and market reports to support leadership decision-making.
Represent ArchWell Health throughout the community while promoting value-based care.
Community Engagement Director
1 Year
PHOENIX SENIOR LIVING | 04.2024 - 04.2025
Directed community engagement and outreach strategies that increased referrals and improved occupancy.
Directed community engagement, referral development, and outreach strategies supporting occupancy goals.
Managed educational programming and networking events to enhance community relationships and visibility.
Tracked engagement metrics to refine outreach strategies and increase community participation.
Area Sales Manager
1 Year 1 Month
ALG SENIOR | 11.2022 - 12.2023
Directed business development initiatives to increase occupancy across nine assisted living communities.
Led, coached, and developed 5–10 interdisciplinary sales and operations teams to enhance sales performance.
Implemented consultative sales and relationship management best practices.
Reviewed CRM analytics and market trends to shape effective territory strategy.
Directed business development across nine assisted living communities.
Membership Growth Consultant
8 Months
CHENMED | 04.2022 - 12.2022
Educated Medicare-eligible seniors on benefits of Medicare Advantage and value-based care, enhancing their understanding of healthcare options.
Developed and maintained a robust pipeline through proactive outreach and strategic relationship development, ensuring consistent engagement with prospects.
Collaborated with providers to drive patient acquisition and foster community engagement, strengthening local healthcare networks.
Analyzed data trends to identify opportunities for improvement in patient care outcomes.
Enhanced communication among team members to foster collaborative and supportive a work environment.
Director of Sales & Marketing
2 Years
CHANDLER PLACE ASSISTED LIVING & MEMORY CARE | 04.2020 - 04.2022
Directed sales, marketing, occupancy, and referral development initiatives to enhance physician outreach effectiveness.
Managed CRM forecasting to optimize strategic healthcare partnerships and drive engagement.
Collaborated with executive leadership to enhance census performance through targeted initiatives.
Inside Sales Manager
4 Years 3 Months
DELTA APPAREL | 11.2015 - 02.2020
Led inside sales operations, focusing on coaching and account development to enhance team effectiveness.
Implemented training initiatives that improved customer retention and engagement.
Led sales team to exceed quarterly goals through effective training and performance management.
Developed and implemented strategic sales initiatives, enhancing customer engagement and retention rates.
Analyzed market trends to identify opportunities for product expansion and revenue growth.
Retention Liaison
2 Years
ACKERMAN SECURITY | 01.2016 - 01.2018
Managed customer retention initiatives and resolved escalated concerns, contributing to lower attrition.
Facilitated communication between clients and internal teams to enhance service delivery.
Developed and maintained client relationships, ensuring satisfaction and loyalty.
Coordinated project timelines and deliverables, streamlining operations across departments.