Tyler Hugo
Sales Representative
Shelby Township
Summary
Sales professional with a background in construction and digital marketing. Proven lead generator and project coordinator looking for a long-term role.
Overview
6
6
years of professional experience
Work History
Sales Representative / Project Coordinator
Mills Siding and Roofing
06.2024 - Current
- Generate 20+ new leads per week through direct mail campaign, customized flyer distribution, and door-to-door prospecting.
- Perform detailed roof inspections to assess damage and determine eligibility for insurance claims.
- Coordinate and attend on-site meetings with insurance adjusters to ensure accurate damage evaluations.
- Schedule and oversee roofing crews, managing project timelines and workflow from start to finish.
Laborer / Construction Trades
Synergy Construction Group
05.2020 - 08.2023
- Conducted residential weatherization projects including insulation installation, window and door replacement, attic work, and ventilation upgrades.
- Worked with customers on site to troubleshoot issues and resolve complaints in a timely and professional manner.
- Followed and enforced proper safety procedures, including PPE usage, ladder safety, and hazard identification.
Digital Marketing Capstone Project
Western Michigan University
01.2024 - 04.2024
- Client: United Dairy Industry of Michigan.
- Developed a full-funnel integrated marketing campaign as part of a client-based university consulting project.
- Conducted primary survey research and created buyer personas.
- Built paid and owned media strategies with budget allocations and projected performance metrics.
- Client: ChristmasFarms.com.
- Conducted website user testing, keyword research, and competitor analysis.
- Developed an Instagram launch and growth strategy including content direction and brand positioning.
Education
BBA - Digital Marketing & eCommerce
Western Michigan University
Kalamazoo, MI 05.2001 -
Skills
Customer Relationship Management (CRM)
Sales and Lead Generation
Project Coordination and Scheduling
Mechanical and Construction Aptitude
Job Site Safety Compliance
Sales development
Websites
Timeline
Sales Representative / Project Coordinator
Mills Siding and Roofing
06.2024 - Current
Digital Marketing Capstone Project
Western Michigan University
01.2024 - 04.2024
Laborer / Construction Trades
Synergy Construction Group
05.2020 - 08.2023
BBA - Digital Marketing & eCommerce
Western Michigan University
05.2001 -