TYLER KRASKO
Summary
Results-driven sales professional with a proven track record of exceeding targets and driving revenue growth. Seeking a Sales Management role where I can leverage my strategic leadership, business development expertise, and exceptional relationship building skills to maximize sales performance and achieve organizational objectives.
Overview
12
12
years of professional experience
Work History
National Account Manager
Beretta USA
02.2017 - Current
- Drive growth and profitability of the Beretta, Sako, and Tikka product portfolio including firearms, accessories, and clothing.
- Actively manage the largest retail customers in the organization, achieving growth and margin targets YoY.
- Regularly provide updated demand forecasts back into S&OP team.
- Develop annual marketing and ad plans to maximize sales and enhance brand visibility.
- Analyze POS data to identify trends and leverage incremental sales.
- Consistently network, maintain, and develop relationships that advance the interests of Beretta USA and our customers.
- Collaborate with Beretta product, marketing, and channel teams to achieve omni-channel excellence.
- Implement effective B2B & B2C training programs to drive sales and take market share.
- Organize and attend annual vendor weekends, demo days, and grand openings at stores across the United States.
- Mentor and train new hires on best practices and proper protocols.
- Efficiently resolve sales, service and account issues to maximize customer satisfaction.
Key Account Manager
Outtech Inc.
10.2015 - 02.2017
- Managed the growth initiatives of Beretta, Sako and Tikka brands at Bass Pro Shops.
- Increased in-store and online assortment listings by ~45%.
- Developed and executed annual marketing plans to drive sales.
- Improved service levels by 15-20% to achieve 95% vendor rating.
- Worked with Bass Pro and Beretta event coordinators to increase exposure and offer best in class experiences at store events, demo days, and Bass Pro University.
Regional Sales Manager
American Technologies Network, Corp.
09.2014 - 10.2015
- Successfully managed key accounts in the assigned territory achieving 15%+ growth YoY.
- Developed and maintained positive relationships with clients in assigned sales territory.
- Key accounts included: Dick's Sporting Goods, Field and Stream, United Sporting Companies, Chattanooga Shooting Supplies, Big Rock Sports and Acusport Corporation.
- Mentored and trained a team of 16 multi-lines sales representatives and developed comprehensive marketing plans to hit sales targets.
- Supported dealers during key events and demos.
- Developed new growth opportunities in the hardware and agriculture markets.
Field Marketing Specialist
Yosemite Pathology Medical Group, Inc.
04.2014 - 09.2014
- Generated leads and created brand awareness in new markets for YPMG services.
- Managed over 450 accounts generating $51M in annual revenue.
- Aligned with key accounts on growth objectives and outperformed competitors in service levels.
- Optimized routes for sales team and couriers to maximize efficiency.
Account Manager
Image Masters
09.2011 - 04.2014
- Drove sales of branded apparel and promotional marketing material in CA.
- Grew territory by 100% in the first year and managed a book of business worth $500,000.
- Strategically booked out orders by aligning with customer CO-OP plans to maximize sales.
Education
Business Management -
Merced College
Merced, CA2011
Skills
- Strong Interpersonal Skills
- Relationship Management
- Critical Thinking
- Negotiating & Closing
- Strategic Communication
- GTM & Brand Management
- S&OP Planning
- Cross-Functional Collaboration
- Data Driven Mindset
- Conflict Resolution
- Business Growth and Retention
- Conflict Resolution
Timeline
National Account Manager
Beretta USA
02.2017 - Current
Key Account Manager
Outtech Inc.
10.2015 - 02.2017
Regional Sales Manager
American Technologies Network, Corp.
09.2014 - 10.2015
Field Marketing Specialist
Yosemite Pathology Medical Group, Inc.
04.2014 - 09.2014
Account Manager
Image Masters
09.2011 - 04.2014
Business Management -
Merced College
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