Umair Shah

Oversee merchandise and apparel operations for Nissan, NISMO, and INFINITI, while generating innovative product designs.

• Identified and partnered with suppliers to develop NISMO and NISMO Off Road branded merchandise, custom apparel, and gear.
• Launched a new webstore to sell NISMO and NISMO Off Road merchandise and apparel directly to consumers.
• Designated to lead the PFAS decision project for Merchandise and Apparel.

Oversaw nationwide sales initiatives and promotional campaigns for Genuine Nissan Accessories, Genuine INFINITI Accessories, and Motorsports.

• Successfully launched and completed the Virtual Key for the Pot of Gold and Cabo program contest, resulting in $3.1 million in Virtual Key sales and 370% growth compared to the prior year.

Managed national marketing strategies for Nissan and INFINITI, including websites, brochures, and sales tools.

• Led the transformation from a push to a pull strategy, resulting in an all-time high accessory sales record for fiscal year 2021 at $88.23.
• Spearheaded the introduction and training programs for high-demand electronic accessories, driving $800K in added revenue.
• Executed launch initiatives for vehicle accessory portfolio, such as MY22 Pathfinder and MY23 Z, generating around $5.2 million in extra revenue.
• Produced MY22 vehicle accessory videos for Pathfinder, Frontier, and QX60 that garnered over 200K YouTube views.

Supported dealership Parts and Service operations to achieve district sales objectives for parts, service, and wholesale targets.

• Managed $18 million in base parts sales, achieving a 4.4% increase over prior year's revenue by fiscal year-end.
• Onboarded 4 dealers onto the Service Workflow Suite, boosting operational efficiency and customer retention.
• Integrated three dealers into the parts and accessories e-commerce platform, enhancing sales performance and customer experience.
• Achieved highest Service KPI Index for FY19 through strategic dealer collaboration.

Supported dealership Parts and Service operations to achieve district sales objectives for parts, service, and wholesale targets.

• Responsible for approximately $7.5 million in base parts sales, and finished FY18 10.6% above the prior year.
• Surpassed accessory package sales goals during five new model launches.
• Enhanced Service KPI Index score to 901 in FY19 from 887 in FY18, attaining a regional top-five ranking.
• Increased oil program participation by 25%, tire program participation by 50%, and service marketing program participation by 25%.

Facilitated coordination and storage of legal documents reflecting dealer performance, financial expectations, and obligations for the region.

• Assisted the regional market representation manager in finalizing 8 buy/sell transactions and 2 open-point closes.
• Achieved top national rank for executing dealer capacity initiative.

Consolidated sales and marketing data from various sources to identify relationships and insights.

• Created comprehensive guides for national programs to support field teams in sustaining customer quality.