Summary
Overview
Work History
Education
Skills
Awards
Languages
Licenses
Timeline
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VALERIA RODRIGUEZ

VALERIA RODRIGUEZ

Miami

Summary

Dynamic sales executive with a proven track record at Cervera Real Estate, driving luxury residential sales and achieving Top Producer status. Expert in pre-construction sales and experiential marketing, I excel in broker relations and international outreach, delivering impactful campaigns that enhance brand visibility and engagement.

Overview

6
6
years of professional experience

Work History

In-House Sales Executive - 72 Park & Palma Miami Beach Residences

Cervera Real Estate
Miami Beach
05.2024 - Current
  • Represent Lefferts Developments' $500M+ luxury residential portfolio across Miami Beach.
  • Achieved Top Producer (Q2 2025), leading new-development sales performance.
  • Drove 93% sell-through at 72 Park via curated broker activations, leaseback strategies, and international outreach.
  • Led Friends & Family launch for Palma, achieving 40% sold prior to groundbreaking.
  • Designed bilingual lifestyle-driven campaigns targeting LATAM, Puerto Rico, and USA markets.
  • Executed high-touch experiential activations including private luncheons, wellness events, and cultural pop-ups to reinforce brand positioning.

Marketing Specialist & Executive Assistant to the CEO

Victory Polymers
01.2022 - 04.2024
  • Supported U.S. market entry strategy, increasing national brand visibility and partnerships.
  • Produced executive-level marketing collateral and investor presentations.
  • Implemented CRM automation and lead workflows, improving tracking and conversion efficiency.

Experiential Marketing Specialist

X7 Events
Miami
01.2020 - 01.2022
  • Delivered luxury brand activations for Beam Suntory, Anheuser-Busch, and Johnson & Johnson.
  • Executed high-profile campaigns during Art Basel Miami and Formula 1 Miami.
  • Managed logistics, creative direction, and guest experience to maximize engagement and ROI.

Education

B.A. - Marketing & Global Business

Manhattan College
New York

Bachelor of Arts - Global Business Exchange

Fudan University
Shanghai

Skills

  • Pre-Construction Sales
  • Luxury & Hospitality Branding
  • Broker & Investor Relations
  • International Outreach
  • Experiential Marketing
  • CRM & Lead Strategy
  • Contract-to-Close Support

Awards

Top Producer, Q2 2025, Cervera Real Estate

Languages

  • Spanish (Native)
  • English

Licenses

Licensed Real Estate Associate, Florida

Timeline

In-House Sales Executive - 72 Park & Palma Miami Beach Residences

Cervera Real Estate
05.2024 - Current

Marketing Specialist & Executive Assistant to the CEO

Victory Polymers
01.2022 - 04.2024

Experiential Marketing Specialist

X7 Events
01.2020 - 01.2022

B.A. - Marketing & Global Business

Manhattan College

Bachelor of Arts - Global Business Exchange

Fudan University
VALERIA RODRIGUEZ