Valerie Addison
Cedartown,GA
Summary
Creative retail leader with deep experience in women’s fashion, beauty, and customer engagement. Skilled in building community buzz, executing store events, and creating trend‑driven brand moments. Strong understanding of influencer culture, makeup artistry, and entertainment trends. Known for relationship building, visual storytelling, and fast, high-quality execution. Ready to bring my passion for beauty, creators, and earned media into a marketing, activations, and PR role with a forward-thinking brand. I am passionate about Ariana Grande, artistry-driven beauty, and creative expression.I have a strong understanding of beauty consumer behavior and creator culture and I naturally aligned with r.e.m. beauty’s values: creativity, authenticity, community, and self-expression.
Overview
3
3
years of professional experience
Work History
Store Manager
Cato Fashions
Cedartown, Georgia
05.2025 - Current
- Lead store operations, brand presentation, and customer experience for a high-volume women’s fashion retailer.
- Manage and mentor a team, ensuring consistent execution of brand standards and high-quality customer interactions.
- Planned and executed in-store events, seasonal launches, and promotional activations that boosted foot traffic and enhanced brand visibility.
- Analyzed sales trends, customer behavior, and product performance to guide merchandising and promotional strategies.
- Built relationships with local creators, beauty enthusiasts, and repeat customers to generate organic word-of-mouth buzz.
- Curate trend-forward styling, makeup pairing suggestions, and product storytelling to elevate the brand’s aesthetic and customer engagement.
Influencer & Community Engagement
Self Employed Services
Cedartown, Georgia
01.2024 - Current
- Collaborated with local micro‑influencers and beauty creators to promote store events and new arrivals, increasing community engagement.
- Delivered styling, makeup pairing, and product recommendations that creators featured in their content, enhancing product visibility.
- Created engaging content for diverse social media platforms.
- Collaborated with brands to develop marketing campaigns.
- Analyzed audience engagement metrics to refine content strategies.
Cashier
Sephora
Dallas, GA
04.2025 - 05.2025
- Operated cash register and processed customer transactions efficiently.
- Assisted customers with product selections and provided product knowledge.
- Maintained cleanliness and organization of the checkout area and displays.
- Collaborated with team members to ensure smooth store operations.
Education
Bachelor of Science - Marketing
Grand Canyon University
Phoenix, AZ05-2027
Skills
- Sales strategies
- Sales performance analysis
- Retail inventory management
- Visual merchandising
- Event planning
- Social media marketing
- Brand promotion
- Team leadership
- Multitasking and organization
- Dependability
- Customer engagement
Timeline
Store Manager
Cato Fashions
05.2025 - Current
Cashier
Sephora
04.2025 - 05.2025
Influencer & Community Engagement
Self Employed Services
01.2024 - Current
Bachelor of Science - Marketing
Grand Canyon University