Hi, I’m
Valerie Edgerton
Goodrich,MI
Summary
Accomplished Salon Suite Owner/Stylist with a proven track record in small business operations and client service excellence. Skilled in relationship building and staff management, I’ve significantly enhanced customer satisfaction and sales through innovative education strategies. Expert in employee development and product branding; driving substantial business growth.
Overview
15
years of professional experience
Work History
Edge Hair Crafting
Salon Suite Owner/Stylist
07.2021 - Current
Job overview
- Managed day-to-day business operations.
- Cultivated and maintained strong relationships with clients, resulting in repeat business and referrals
- Increased customer satisfaction by implementing an inclusive culture and providing exceptional service.
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
- Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
- Consistently achieved and surpassed sales goals for services and retail products.
John Paul Mitchell Systems
National Educator
06.2016 - 10.2023
Job overview
- Promoted brand to salons throughout the Midwest to create opportunities for brand expansion
- Traveled to salons to provide tailored, hands-on education to support the brand and technical skills needed to use its products.
- Supported sales representatives that distribute in the area to help facilitate sales to salons.
- Maintained robust relationships with salon management to bring new products into their space.
- Planned and coordinated education events.
- Educated salons who were knew the brand, teaching them which products they needed and how to use them.
J Graham Studio Salon
Senior Stylist/Manager
01.2014 - 07.2021
Job overview
- Managed continuing education curriculum for the salon team.
- Mentored and trained stylists to grow their customer experience skills, technical skills and product knowledge
- Led salon team by example in brand representation, product sales, and client satisfaction.
- Contributed to salon revenue growth by developing strong relationships with clients and securing repeat bookings.
- Developed long-lasting relationships with clients, leading to a steady stream of referrals and increased business opportunities.
- Designed and applied makeup for a variety of events.
- Provided exceptional customer service by attentively addressing concerns or complaints and ensuring complete satisfaction.
- Created stylist training sessions to advance product knowledge and boost sales and conversion skills.
- Played key role in stylist team recruitment, hiring and training activities to improve overall team effectiveness.
- Designed stylist sales initiatives to enhance sales performance, recognize team member achievements and increase revenues.
Education
Lapeer East High School, Lapeer, MI
High School Diploma
Douglas J Aveda Institute, Grand Rapids, MI
Cosmetology from Cosmetology
07.2009
Skills
- Sales
- Stylist Education
- Planning education events
- Make-up design
- Customer Relations
- Small business operations
- Relationship Building
- Verbal and written communication
- Client Service
- Staff Management
- Employee Development
- Product branding
Timeline
Salon Suite Owner/Stylist
Edge Hair Crafting
07.2021 - Current
National Educator
John Paul Mitchell Systems
06.2016 - 10.2023
Senior Stylist/Manager
J Graham Studio Salon
01.2014 - 07.2021
Lapeer East High School
High School Diploma
Douglas J Aveda Institute
Cosmetology from Cosmetology
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