Summary
Overview
Work History
Education
Skills
Awards
Websites
VOLUNTEER LEADERSHIP
Timeline
Generic

Valerie Smith

Denison,TX

Summary

Leader with 20+ years in digital transformation and revenue growth for Fortune 500 companies. Expertise in GTM strategy, campaign execution, and partner collaboration across SAP AI, Business Suite and Analytics. Proven ability to build high-performing teams and influence over $1B in annual pipeline. Skilled in strategic planning, project management, and data-driven decision-making.

Overview

27
27
years of professional experience

Work History

Senior Director, Digital Campaign Advisor

SAP
09.2019 - Current
  • Lead National campaign strategy for SAP NA Digital Hub, as well as Regional West Corporate segments
  • Driving 6Sense rollout (launching July 2025) to boost lead-to-opportunity conversion by 16x via predictive intent data
  • Mentor and coach to Digital Campaign Advisors and regional sales teams to elevate campaign impact, consumption and collaboration
  • Developed and implemented scalable campaign planning framework to improve campaign efficacy delivering $140M+ in 1H influenced pipeline; FY25 pacing toward $210M+

Senior Director, Portfolio Marketing – Leonardo & Analytics

SAP
06.2018 - 09.2019
  • Led NA Marketing’s Leonardo & Analytics portfolio in partnership with Sales Managing Director and COO
  • Used market insights to shape strategy and deliver 108% Sapphire quota and $100M in pipeline with 5x coverage, exceeding YoY targets by 28%
  • Drove process innovation with scalable programs like “Campaigns on Tap” and reference-driven video mailers, boosting productivity and impact, and high AE consumption

Senior Director, Field & Partner Marketing – South MU

SAP
06.2016 - 06.2018
  • Directed marketing for South MU Large Enterprise, reporting to GM and COO
  • Launched “The Book” partner program, driving 75% YoY growth and leading MU partner revenue
  • Delivered high-impact events (tailgates, golf, office openings) to boost engagement and deal velocity
  • Led Sapphire quota contests and reporting, achieving 118% of target in 2017 and 2018
  • Aligned GTM strategy across functions and built high-performing, succession-ready teams

Vice President, NA Demand Management Office

SAP
06.2014 - 06.2016
  • Led centralized demand strategy for all NA solutions, reporting to NA COO.
  • Exceeded pipeline targets in support of $1B license revenue goal, aligning to key Line of Business solution areas, ERP, BTP, Analytics, CX, Procurement and HCM
  • Worked to create Total Addressable Market models for sales teams to review whitespace and determine targeted solutions
  • Created regional Demand Manager model, empowering field sales with plays, targets, enablement, and 4x coverage pipeline strategies.

Vice President, Line of Business & Mobility COE

SAP
11.2011 - 06.2014
  • Directed COE for Procurement, CRM, HCM, and Supply Chain; led 25+ solution architects supporting high-value pursuits.
  • Designed, implemented, and launched SAP NOW mobile news app in 90 days—later monetized for $11M in Higher Ed sales.
  • Featured on stage at Sapphire for Mobility Innovation showcase.

Executive Solution Engineer – Financials and FSCM

SAP
03.2007 - 11.2011
  • Supported $10M+ enterprise deals; served as Deal Captain for major demos
  • Crafted executive-level narratives that shaped buying decisions and competitive wins.

Senior Sales Consultant – PeopleSoft Financials

Oracle
01.1998 - 03.2007
  • Led strategic sales initiatives, enhancing customer engagement and driving revenue growth for PeopleSoft Financials, and Financial Supply Chain Management solutions for NA public sector
  • Enjoyed a 75% win-rate on competitive sales cycles

Education

MS - Data Analytics

Louisiana State University
Online
12-2025

PMP Certification -

Project Management Insititute
Dallas, Texas
01-2016

Executive Leadership Program -

Duke University
North Carolina
01.2015

BS - Computer Science

Loyola University New Orleans
New Orleans, LA
05.1986

Skills

  • Reporting expertise
  • Pipeline development
  • Digital, field and portfolio marketing
  • Team building and motivation
  • Stakeholder relations
  • Process improvement
  • Project management

Awards

SAP Catalyst Top Talent (2020–2023), NA Midmarket Sales Excellence Awards (Q2–Q4 2021), SAP MVP – Diversity Leadership (2021), SAP MVP – AI & Analytics (2019), SAP Passion Award Winner (2014), SAP Winner’s Circle (2011, 2012), SAP Global Top Talent (2011–2013), SAP Presales Rookie of the Year (2009)

VOLUNTEER LEADERSHIP

  • Strategic Events Lead, Black Employee Network (BEN) SAP | 2024 – 2025
  • Chair, Midmarket Diversity Council SAP | 2022 – 2023

Timeline

Senior Director, Digital Campaign Advisor

SAP
09.2019 - Current

Senior Director, Portfolio Marketing – Leonardo & Analytics

SAP
06.2018 - 09.2019

Senior Director, Field & Partner Marketing – South MU

SAP
06.2016 - 06.2018

Vice President, NA Demand Management Office

SAP
06.2014 - 06.2016

Vice President, Line of Business & Mobility COE

SAP
11.2011 - 06.2014

Executive Solution Engineer – Financials and FSCM

SAP
03.2007 - 11.2011

Senior Sales Consultant – PeopleSoft Financials

Oracle
01.1998 - 03.2007

MS - Data Analytics

Louisiana State University

PMP Certification -

Project Management Insititute

Executive Leadership Program -

Duke University

BS - Computer Science

Loyola University New Orleans

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