Vanessa Castruita
Upland,CA
Summary
Results driven district sales representative with a strong ability to build lasting customer relationships, increase sales and identify growth opportunities recognize for being dependable, productive and efficient and fast pace, environments, skilled and communication, negotiation, problem-solving, and teamwork to support sales performance and provide excellent customer service dedicated to creating positive partnerships of retailers while contributing to long-term business success
Overview
29
29
years of professional experience
Work History
District Sales Representative
California State Lottery
Santa Fe Springs, California
06.2020 - Current
- Maintained strong relationships with lottery retailers through bi-weekly visits to provide support, address concerns, ensure compliance with lottery procedures, assist with product inventory management, and guide utilization of the retail portal for improved account understanding and operational support.
- Utilized sales wizard to conduct sales reviews, analyze ticket performance, determine product rotation, and recommend new ticket placements, enhancing sales opportunities.
- Assisted retailers with smart count program and inventory tracking system, managing ticket activation functions by controlling ticket pack status.
- Use Biba to monitor account activity and maintain accurate records, utilize Microsoft Excel for tracking and reporting purposes.
- Communicated daily with retailers and internal departments via Microsoft Outlook to provide operational support.
District sales representative PI
California State Lottery
Santa Fe Springs, California
06.2018 - 06.2020
- Cultivated positive relationships with retailers during coworker absences
- Assisted retailers with resolving issues and concerns
- Provided inventory to support retail operations
- Placed and set up point-of-sale systems in high-traffic areas to improve customer engagement.
Account consultant sales representative
Super Value/ UNFI
Commerce, California
10.2015 - 10.2018
- Visited clients on site to deliver benefit-focused sales presentations that addressed client needs
- Responded to telephone and in-person requests for information, ensuring timely and accurate communication
- Reported weekly sales to management, updating daily logs that detailed leads, contracts, and client visits.
- Responded to telephone and in-person requests for information, ensuring timely and accurate communication
- Developed strong relationships with clients to ensure satisfaction and retention.
- Analyzed market trends to provide strategic recommendations to clients.
Traveling filled representative
Super value/ UNFI
Commerce
04.2011 - 09.2015
- Conducted competitive shopping market trips to gather insights on category trends
- Installed advertising signs and displays on shelves, counters, and tables to enhance product visibility
- Removed discontinued, slow-moving items for new and current requested items
- Addressed customer concerns and resolved issues while utilizing suggestive selling techniques
- Vendor meetings
Sales representative merchandiser
Super value/UNFI
Commerce
09.2009 - 03.2011
- Managed customer accounts and provided product recommendations to enhance satisfaction.
- Collaborated with team members to develop strategic sales initiatives and promotional campaigns.
- Conducted market research to identify new sales opportunities and customer needs.
- Trained new sales staff on company policies, products, and effective selling techniques.
- Built strong relationships with clients to foster loyalty and repeat business opportunities.
- Coordinated with logistics teams to ensure timely order fulfillment and delivery processes.
- Created detailed reports on daily, weekly, and monthly sales activity.
- Identified opportunities for cross-selling additional products and services.
Merchandiser reset crew
Stater Brothers Markets
San Bernardino, California
09.1997 - 09.2008
- Coordinated staff assignments and developed product lists to ensure efficient operations
- Prepared and maintained inventory records, scanned shelves, and removed expired and outdated products to optimize stock levels
- Verified all deliveries against invoice and completed shortages and overages reports and loaded trailers
- Receive merchandise, verify orders, broke down product loads.
- Directly oversaw the night crew operations
Education
Citrus College
Glendora, CASkills
- Customer relationship management
- Territory management
- Market positioning
- Inventory management
- Communication strategy
- Problem solving
- Attention to detail
- Customer relationship building
Timeline
District Sales Representative
California State Lottery
06.2020 - Current
District sales representative PI
California State Lottery
06.2018 - 06.2020
Account consultant sales representative
Super Value/ UNFI
10.2015 - 10.2018
Traveling filled representative
Super value/ UNFI
04.2011 - 09.2015
Sales representative merchandiser
Super value/UNFI
09.2009 - 03.2011
Merchandiser reset crew
Stater Brothers Markets
09.1997 - 09.2008
Citrus College