Vanessa Liu
Los Angeles,CA
Summary
Confident public speaker with direct experience in sales, company outreach & collaboration, and literary publication. Adept in branding adjustment, business project proposals, and social media campaigns. Leader in organizations across multiple fields and demonstrated leadership and accountability in internship projects.
Overview
4
4
years of professional experience
Work History
Lead Brand Representative
Hollister.Co
Beijing
07.2020 - 12.2020
- Presented monthly written agendas to managers and redesigned Hollister's social media presence in China to appeal to both teenagers and adults, translating to a 19% quarterly sales growth.
- Presented reports on market research data analysis and re-identified Hollister's consumer preferences and trends in China.
- Led weekly presentations for the Brand Representative team to observe and closely adjust in-store sales strategies that catered toward categorized consumer groups.
Outreach Coordinator Intern
Social Touch
Beijing
06.2023 - 08.2023
- Coordinated meetings between Xiao Mi Corporation and the Confederation of African Football (CAF) through Social Touch's outreach connections to launch negotiation for Xiao Mi's sponsorship at the upcoming Africa Cup of Nations.
- Expanded the scope of outreach by curating different versions of English proposals for Social Touch in international collaboration opportunities.
Head of Design
USC American Marketing Association
Los Angeles, CA
10.2022 - Current
- Led the AMA marketing and public relations departments and conducted campus research on current aesthetic trends among USC college students.
- Re-designed AMA's social media brand guidelines to cater towards current students and strengthened AMA's public presence, translating to a 21% increase in presence in AMA's public meetings.
Editor and Media Director
USC Trojan Bloom (Literary Publication)
Los Angeles, CA
10.2022 - Current
- Published literature in 15+ languages, including Russian, Mandarin, French, Hebrew, Latin, Italian, Hindi, Spanish, Japanese, etc.
- Analyzed statistical data of past media and in-person campaigns and created standardized manual for Trojan Bloom's social media content and in-person outreach presentations.
- Led the editing team and developed editorial guidelines to standardize the editing process.
Education
Bachelor of Arts - Communication + Russian Studies
University of Southern California
Los Angeles, CA05-2026
Skills
- Team Building
- Public Speaking
- Customer Needs Assessment
- Data Analysis
- Writing and Editing
- Adobe Photoshop
Languages
English
Native/ Bilingual
Chinese (Mandarin)
Native/ Bilingual
Russian
Limited
Timeline
Outreach Coordinator Intern
Social Touch
06.2023 - 08.2023
Head of Design
USC American Marketing Association
10.2022 - Current
Editor and Media Director
USC Trojan Bloom (Literary Publication)
10.2022 - Current
Lead Brand Representative
Hollister.Co
07.2020 - 12.2020
Bachelor of Arts - Communication + Russian Studies
University of Southern California
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