VARUN KUMAR

Organized and motivated MBA candidate specializing in marketing, with a strong foundation in business administration. Fast learner with excellent decision-making and team-building skills, committed to continuous professional development. Seeking a challenging position in a dynamic organization to leverage academic knowledge of market research and consumer behavior to drive growth.

Project: Impact of Customer Perception on Britannia Products 

• Objective: Conducted a comprehensive study to analyze how consumer perception influences the sales and brand equity of Britannia products.
• Methodology: Designed and distributed surveys to gather primary data regarding customer preferences on price, packaging, and quality.
• Analysis: Utilized MS Excel to categorize data and identify trends in consumer buying behavior.
• Outcome: Identified key drivers of brand loyalty and presented findings on how Britannia maintains its market position against competitors.

• English
• Hindi
• Telugu