Velvet Clay

Rome,GA

Summary

Results-driven and relationship-focused professional seeking new opportunities to apply and expand my expertise in Territory Sales and Business Development. Adept at delivering high-quality performance and professionalism across daily operations, with a strong focus on cultivating long-term, profitable B2B partnerships. Leverage a B.B.A. in Marketing and a diverse background in print advertising, hospice, CPG industries to drive revenue, customer engagement, and brand growth. Eager to contribute strategic insight, sales acumen, and industry experience to a dynamic and growth-oriented team.

Overview

years of professional experience

Work History

Community Liaison

Transitions Hospice

01.2024 - 01.2025

Developed and implemented community outreach strategies to promote end-of-life care services, resulting in a 30% increase in revenue.
Utilized Trella Health data to collect and analyze referral trends, assess impact, and identify high-potential sources for patient intake.
Managed project timelines to ensure the timely initiation of hospice services and maintain seamless operational flow.
Established and nurtured strategic relationships with referral partners, including securing a contract with a top area hospital.

Community Success Lead

Walmart Health-CLOSED Nationwide

01.2023 - 01.2024

Increase customer growth for WH by maintaining an annual sales plan
Engage with potential customers in-person or by phone, email or text
Collaborate with local WH staff and community organizations to attend or host events aimed at introducing potential patients and community members to WH
Host tours of WH facilities and provide for WH staff to be visible to the public
Build a community engagement platform by generating leads through events and outreach to community organizations, agent and brokers
Develop relationships with senior care or other facilities or groups that refer potential customers to primary and dental
Track and qualify leads generated through community marketing efforts and track weekly activities, results while forecasting expected sales performance
Self-motivated, with a strong sense of personal responsibility.
Worked effectively in fast-paced environments.
Skilled at working independently and collaboratively in a team environment.
Proven ability to learn quickly and adapt to new situations.
Excellent communication skills, both verbal and written.
Worked well in a team setting, providing support and guidance.
Demonstrated respect, friendliness, and willingness to help wherever needed.
Assisted with day-to-day operations, working efficiently and productively with all team members.
Passionate about learning and committed to continual improvement.
Worked flexible hours across night, weekend, and holiday shifts.
Managed time efficiently in order to complete all tasks within deadlines.
Organized and detail-oriented with a strong work ethic.
Paid attention to detail while completing assignments.
Used critical thinking to break down problems, evaluate solutions, and make decisions.
Strengthened communication skills through regular interactions with others.
Adaptable and proficient in learning new concepts quickly and efficiently.
Learned and adapted quickly to new technology and software applications.
Proved successful working within tight deadlines and a fast-paced environment.
Developed and maintained courteous and effective working relationships.
Demonstrated strong organizational and time management skills while managing multiple projects.

Community Liaison

Promedica/Heartland Hospice & Palliative Care

01.2021 - 01.2023

Secured first palliative referral within one week of initiating a relationship with a new referral partner.
Earned C-level meeting with Piedmont Cartersville Hospital to be considered as a 2022 GIP partner.
Missed CAP goal by only one referral during second month—a significant ramp-up milestone.
Obtained new referral partnerships with two cancer clinics after just one introductory meeting.
Developed community outreach programs to enhance awareness of hospice services.
Collaborated with healthcare providers to establish referral networks and improve patient access.
Facilitated workshops and informational sessions for families regarding end-of-life care options.
Conducted needs assessments to identify gaps in community support services.
Strengthened partnerships with local organizations to promote palliative care resources.
Coordinated volunteer activities, enhancing engagement within the community and service delivery.
Provided training for staff on effective communication strategies with diverse populations.
Evaluated program effectiveness through feedback collection and analysis, driving continuous improvement.
Served as a liaison between different departments internally ensuring maximum efficiency in addressing community needs.
Coordinated volunteer recruitment efforts to support various programs within the organization.
Strengthened community partnerships by organizing and attending collaborative events.
Developed and implemented strategies to address community concerns, resulting in increased trust and satisfaction.
Communicated with community members to assess concerns or current issues and identify corrective measures.
Enhanced public relations for the organization through effective communication with diverse groups and stakeholders.
Developed long-lasting partnerships with local leaders, management team and peers with active engagement, exemplary communication and consistent issue resolution.
Increased awareness of available programs and services through targeted outreach efforts, leading to higher participation rates.
Identified opportunities for collaboration with other organizations to maximize resources and improve community outcomes.
Promoted organizational initiatives by presenting at community meetings and participating in local events.
Leveraged social media platforms to share information about events, resources, and success stories with a wider audience.
Collaborated with marketing team members to develop promotional materials highlighting successes achieved through partnerships within the organization''s network.
Participated in networking events within relevant industries as an ambassador of our organization''s mission statement.
Facilitated open lines of communication between the organization and the community, fostering strong relationships.
Provided detailed reports regarding ongoing engagement activities allowing adjustments based on feedback from internal stakeholders.
Conducted research on community needs, informing program development and decision making processes.
Assessed program effectiveness through regular data collection, analysis, and reporting to inform improvements in service delivery.
Distributed monthly community newsletters to convey important news and events to local families and leaders.
Implemented a data-driven approach to target specific demographics within the community, resulting in optimized outreach strategies.
Organized workshops for staff members on cultural competence and inclusivity practices to better serve diverse populations within the community.
Managed grant applications process to secure funding for essential programs and services benefiting local residents.
Provided assistance by researching local issues, participating in [Type] events and creating action plans to tackle obstacles.

Sales Director

Five Star Food Service

01.2019 - 01.2020

Developed and implemented a targeted prospecting strategy utilizing business directories, trade associations, cold calling, phone solicitation, email campaigns, and appointment setting to generate qualified leads.
Delivered compelling product demonstrations and customized sales proposals, including detailed price quotes, to effectively communicate value and close new business.
Coordinated customer onboarding and transition to regular service routes, aligning setup timelines with company production and delivery schedules to ensure a seamless experience.
Covid job loss

Education

Bachelor of Business Administration Degree - Marketing

Kennesaw State University

Kennesaw, GA

Skills

Sales & Business Development: Effective Sales Strategies
B2B Relationship Management
Customer Retention
Cold Calling
Account Management
Aggressive Sales
Strategy Development
Networking
Rapport Building
Leadership & Team Management: Team Management
Supervisory Experience
Professionalism

Adaptability
Excellent Communication
Customer Service Excellence
Technical Proficiencies: CRM Platforms: Salesforce, HubSpot, Insight, RSL
Productivity Tools: Microsoft Office Suite (Word, Excel, PowerPoint, Publisher)
Digital Tools & Platforms: Epic
Social Media (LinkedIn, Facebook, Twitter, Instagram, DemandForce)
Community partnerships
Community resource knowledge
Fundraising
Community resources
Community networking

Websites

http://www.linkedin.com/in/velvetclay

Timeline

Community Liaison

Transitions Hospice

01.2024 - 01.2025

Community Success Lead

Walmart Health-CLOSED Nationwide

01.2023 - 01.2024

Community Liaison

Promedica/Heartland Hospice & Palliative Care

01.2021 - 01.2023

Sales Director

Five Star Food Service

01.2019 - 01.2020

Bachelor of Business Administration Degree - Marketing

Kennesaw State University