Sterling Day
Dallas,TX
Summary
Driven Marketing and Operation executive with 14 years experience. Offers an extensive background in all aspects of marketing and marketing management, easily moving from vision and strategy to hands-on implementation.
Highly ambitious , with background in sales, marketing, public relations, media, and advertising. Expertise in market analysis, forecasting and client needs assessments.
Client-focused Sales Representative with 8+ years of providing solutions to customers. Solid understanding of the Dallas-Fort Worth market.
Motivated with solid experience managing all levels of large-scale projects, including budgeting and administration.
Experienced professional with strong leadership and relationship-building skills.
Talented Community Liaison skilled in promoting community resources and Home Health and Hospice initiatives through public speaking events and presentations. Offering six years of community involvement, including knowledge of skilled nursing facilities.
Overview
19
19
years of professional experience
Work History
Community Liaison
Good Samaritan Society Home Health &. Hospice
04.2020 - 09.2021
- Networked with local organizations, leaders and consumers, resulting in establishment of new and lasting partnerships and relationships.
- Educated community members regarding resources and Home Heath & Hospice program by using Monthly focused themes on specific health issues and Provided Continued Ed for essential workers .
- Communicated with community members to assess concerns or current issues and identify corrective measures.
- Developed presentations and media to promote community resources for Home Health and Hospice programs at seminars and other local events.
- Fielded phone calls and pleasantly greeted office visitors, answering questions and inquiries regarding community resources and services.
- Developed long-lasting partnerships with stakeholders, including local leaders, management team and health care providers through active engagement, exemplary communication and marketing.
- Provided assistance to health care providers by researching local issues, participating in marketing events and creating action plans to tackle obstacles.
- Proven ability to learn quickly and adapt to new situations
Hospice Consultant
Renatus Healthcare DBA Provista Hospice
05.2019 - 03.2020
- Produced remarkable sales and enhanced numbers by managing complete lifecycle from networking through ongoing account servicing.
- Drove new business by acquiring new clients and expanding new and existing relationships.
- Researched potential clients and markets to prepare for appointments.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Forged relationships with skilled nursing facilities by introducing Medical Director to be a rounding physician and recourse.
- Grew the census by 30 percent in the first 180 days,
Hospice Community Liaison
Cantex Continuing Care Network
04.2018 - 05.2019
- Worked closely with Cantex Skilled nursing Facilities to maintain optimum levels of communication to effectively and efficiently extend and execute hospice services.
- Developed team communications and information for meetings.
- Worked closely with Cantex Facility social workers to maintain optimum levels of communication to effectively and efficiently complete projects.
- Actively listened to customers' requests, confirming full understanding before addressing concerns.
- Resolved problems, improved operations and provided exceptional service.
- Collaborated with local organizations to expand health services and resources
- Targeted specific community groups with wellness and disease management information
Community Liaison Home Health
One Point Home Heath
Dallas, TX
02.2016 - 04.2018
Granite Broker/Designer
Self- The Granite Studio
Dallas, TX
06.2006 - 12.2015
- Obtained approval of concepts by submitting rough drafts to management or to client.
- Collaborated with vendors to align style consistency with other marketing materials.
- Consulted with Home Builders, Architects, Home Owners, and Interior Designers to identify design requirements for each project.
- Maintained consistent use of graphic imagery in materials and other marketing outreach.
- Gathered and bought all materials needed to successfully complete projects, including natural and man made stones.
- Worked closely with 20plus area home builders
- Evaluated project scope and development schedule, and collaborated closely with project owners to establish parameters
- Developed schematics showcasing design layout, individual components and production procedures
Director of Business Development & Operations
Taurus Healthcare Solutions
8220 Walnut Hill Lane #600
02.2023 - 07.2023
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Leveraged industry trends and competitive analysis to improve customer relationship building.
- Negotiated, prepared, and signed contracts with clients.
- Led change and transformation across business areas to deliver benefits and align company resources.
- Implemented innovative business development strategies to increase customer base and expand market share.
- Communicated directly with customers and partners to build strong business networks and relationships.
- Identified business development challenges and customer concerns for proactive resolution.
- Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
- Created cross-functional teams to promote consistent brand messaging, demand-generation programs and sales tools.
- Negotiated, prepared, and signed contracts with clients
- Established and maintained highly effective relationships with clients and industry partners to drive growth
- Negotiated client contracts and agreements to cultivate profitable business transactions
Director of Business Development Operations
Meridian Pharmacy Group
1341 W. Mockingbird Lane # 500 Dallas Tx 75247
10.2021 - Current
- Communicated directly with customers and partners to build strong business networks and relationships.
- Established and maintained highly effective relationships with clients and industry partners to drive growth.
- Implemented innovative business development strategies to increase customer base and expand market share.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Identified business development challenges and customer concerns for proactive resolution.
- Implemented creative sales training techniques for new and existing staff to increase revenue and overall success.
- Translated customer needs into solution requirements using powerful value propositions and negotiation skills.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Business Development Consultant
Cardiocentric Mobile Specialty Group
Dallas, TX
05.2024 - Current
- Met with current clients to assess needs and develop improvement plans.
- Arranged potential client contacts, cultivated relationships, and followed through all service needs.
- Elevated client engagement levels through regular communication updates and strategically planned touchpoints.
- Developed customized solutions for clients, resulting in enhanced customer satisfaction and retention.
- Increased client base by identifying new business opportunities and developing strategic partnerships.
- Marketed services to current clients as well as local and national businesses resulting in $Number in revenue.
- Enhanced overall company competitiveness by researching competitor strengths/weaknesses and recommending appropriate countermeasures.
Education
High School Diploma -
Martin High School
Arlington, TX06.1992
Associate of Fashion Merchandising -
Wade College
Dallas, TX06.1995
Bachelor - Interior Design
New York School of Interior Design
New York, NY2007
Skills
*Relationship Development*
- Budget development and management
- Community networking
- Hospice education
- Public speaking
- Effective team leader
- End of life care
- Goal-oriented
- Event planning
- Sales and marketing strategies
- Team leadership
- Relationship development
- Prospecting and Cold Calling
- Account and Territory Management
- Marketing Strategies
- New Business Development
Tx Drivers License
15317151
Timeline
Business Development Consultant
Cardiocentric Mobile Specialty Group
05.2024 - Current
Director of Business Development & Operations
Taurus Healthcare Solutions
02.2023 - 07.2023
Director of Business Development Operations
Meridian Pharmacy Group
10.2021 - Current
Community Liaison
Good Samaritan Society Home Health &. Hospice
04.2020 - 09.2021
Hospice Consultant
Renatus Healthcare DBA Provista Hospice
05.2019 - 03.2020
Hospice Community Liaison
Cantex Continuing Care Network
04.2018 - 05.2019
Community Liaison Home Health
One Point Home Heath
02.2016 - 04.2018
Granite Broker/Designer
Self- The Granite Studio
06.2006 - 12.2015
High School Diploma -
Martin High School
Associate of Fashion Merchandising -
Wade College
Bachelor - Interior Design
New York School of Interior Design