VERA KOLOVIC

• Ensure seasonal assortments for all men's and women's categories are represented at each department store (open-sell and shop-in-shops) according to Ferragamo visual guidelines
• Accounts include Saks, Bloomingdales, Nordstrom, Neiman Marcus, Bergdorf Goodman and JFK Duty-Free Salvatore Ferragamo stores in New York, New Jersey, Long Island and Connecticut
• Establish team priorities, maintain schedules for Visual Freelancers and review photo reports to provide feedback for better practices
• Report directly to VP and Director of Visual
• Oversee all Visual for all New York City Department Stores (Open-sell and Shop-in-shops)
• Responsible for seasonal merchandising of the New York showroom and implementation of visual guidelines for all department stores, as well as product knowledge seminars
• Assist with organizing, installing and dismantling all in-store events.

Visual Representative for Tri-State doors. Promoted to Wholesale Visual Manager.

• Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives
• Collaborated closely with other departments to optimize product offerings based on customer feedback and industry insights.
• Increased company revenue by implementing strategic sales plans and targeting key market segments.
• Delivered engaging presentations at industry events or conferences, positioning the company as an authority in its field.

• Visual Merchandising for New York showroom, their 5th Ave flagship store (window and store rotations) and other tri-state Salvatore Ferragamo retail doors
• Worked directly for Director and VP of Visual
• Prepared all visual guidelines and training material for the US showroom and wholesale accounts
• Delivered comprehensive reports and presentations to stakeholders, providing insights and actionable recommendations for business improvement.