VERONICA BRICENO

Structured and finalized retail and lease transactions for new and used vehicles, managing credit applications, lender approvals, deal terms, and financing options. Presented F&I products including service contracts, GAP, tire and wheel, and maintenance plans while ensuring accurate documentation and compliance with dealership and lender requirements. Coordinated with sales management, lenders, title, and accounting teams to streamline funding, reduce contract errors, and manage transactions from application through funding. Utilized CDK DMS, Reynolds, Dealertrack, RouteOne, VinSolutions CRM, and vAuto to manage finance workflows, customer information, deal structuring, and inventory support.

Led interdisciplinary teams and optimized organizational processes to improve operational efficiency, employee performance, and business results within a law firm specializing in immigration and legal services. Developed and implemented audit systems, performance strategies, and cross-departmental workflows to strengthen client service and operational execution. Provided financial risk analysis and project planning while resolving complex logistical and operational challenges to minimize financial losses and support business growth and expansion.

Finance Automotive Specialist with experience in automotive finance, sales, risk assessment, and credit analysis. Responsible for evaluating customers’ payment capacity, reviewing credit bureau reports, and preparing direct credit applications with banks and corporate financing partners. Utilized effective marketing strategies, customer-service principles, and sales psychology to maximize vehicle and financial product sales while contributing to overall dealership performance. Managed key dealership operations, including vehicle auction evaluations, trade-in assessments, and the analysis of vehicle values to support profitable purchasing and sales decisions.